AEO/GEO & Web Lead

You’ll define how Watershed shows up in a world where search is changing faster than most companies’ strategies can keep pace with. This is a rare kind of ownership: you’ll build the answer engine optimization (AEO) and generative engine optimization (GEO) playbook for climate and sustainability from scratch, not inherit one, while also running the web infrastructure and conversion rate optimization (CRO) program that turns that visibility into pipeline.

This is a hands-on role sitting within demand generation, reporting into a team that will lean on your point of view to shape where the website, and the brand behind it, goes next. You’ll work closely with content, product marketing, and design, but you’ll set the agenda: what gets built, what gets tested, and what winning AI search visibility looks like for a category that’s still being written., It starts the same for every candidate: getting to know the team members through 1 to 2 conversations about Watershed, your experience, and your interests. Next steps can vary by role, but usual next steps are a skill or experience interview (e.g. a coding interview for an engineer, a portfolio review for a designer, deeper experience call for other roles) which leads to a virtual or in person interview panel. We prioritize transparency and lack of surprise throughout the process.

• A strong point of view on scaling organic growth and LLM visibility. Ideally, you’ve built this playbook once already and want to build it again on harder terrain
• Deep fluency in AI tools and models, both as a growth channel and a way to make your team more effective
• Hands-on experience building and running an A/B testing program from day one
• Comfort managing external vendors and developers without needing to write all the code yourself
• Strong analytical instincts; you know when something is working, and you know why

About Watershed

Watershed is the enterprise sustainability platform. Companies like Airbnb, Carlyle Group, FedEx, Visa, and Dr. Martens use Watershed to manage climate and ESG data, produce audit-ready metrics for voluntary and regulatory reporting including CSRD, and drive real decarbonization. We are looking for team members who love product-building, want to work hard at a mission-oriented startup, and will collaborate with us in shaping the culture of a growing team.

We have offices in San Francisco, New York, Denver, London, Paris, Berlin, Sydney, Mexico City, and remote team members across the US and Europe. We hope that you’ll be interested in joining us!, At Watershed, we are dedicated to ensuring an inclusive recruitment process. We provide reasonable accommodations for candidates with disabilities, long-term conditions, mental health needs, religious observances, neurodivergence, or pregnancy-related support requirements. If you need assistance during your process, please contact your recruiter.