Marketing Cloud Specialist

We’re seeking a Salesforce Marketing Cloud professional to serve as a subject matter expert for multi-channel marketing campaigns and customer engagement initiatives. This role will partner closely with stakeholders to design, build, and optimize personalized customer communications across email, SMS, and push notification channels. Pay Range - $55-60/HR ON W2 Responsibilities: Collaborate with stakeholders to translate marketing objectives into scalable Salesforce Marketing Cloud solutions. Design, build, and manage multi-channel campaigns, customer journeys, and marketing automation workflows. Create engaging customer communications across email, SMS, push notifications, and other digital channels. Develop and maintain data integrations using Salesforce Data Cloud, Data Sync, and ETL tools. Utilize AMPscript and SQL to support personalization and audience segmentation. Analyze campaign performance and optimize targeting, engagement, and overall effectiveness. Provide technical support

and best-practice guidance for campaign execution and troubleshooting. Partner with marketing, sales, and IT teams to ensure seamless campaign delivery and integration. Required Qualifications: Bachelor’s degree in Marketing, Business, Computer Science, or a related field. Experience working with Salesforce Marketing Cloud in a developer, specialist, or similar capacity. Hands-on experience building and managing multi-channel campaigns, including email, SMS, and push notifications. Strong understanding of marketing automation, customer journeys, and campaign optimization. Experience integrating Salesforce Marketing Cloud with external systems using Data Cloud, Data Sync, or ETL tools. Proficiency in AMPscript and SQL. Strong communication, collaboration, and problem-solving skills. Preferred Qualifications: Experience with Salesforce Data Cloud. Familiarity with Financial Services Cloud. Knowledge of cloud platforms such as Microsoft Azure or AWS. Salesforce Marketing Cloud Consultant