Personalization Specialist

Position Overview:Personalization Specialist will drive the development, execution, and optimization of personalized marketing experiences across channels. This role will play a critical part in designing data-driven customer journeys that increase engagement, improve conversion rates and deliver relevant experiences throughout the customer lifecycle.

You will act as the subject matter expert in personalization strategy and execution - collaborating closely with marketing, sales, analytics, UX, and product teams to bring personalization at scale to life. Responsibilities:

Strategy & Roadmap

• Assist in defining the personalization vision, strategy, and roadmap across web, email, media, and CRM.
• Partner with stakeholders to identify use cases that align customer needs with business objectives.

Execution & Orchestration

• Build and manage dynamic customer journeys, automated campaigns, and personalized content modules.
• Translate audience insights into actionable personalization tactics (e.g., triggers, recommendations, lifecycle flows).

Segmentation & Data Activation

• Collaborate with analytics and the audience segmentation teams to create, refine, and activate target segments.
• Leverage customer profiles, behaviors, and firmographic data to enhance personalization relevance.

Optimization & Testing

• Collaborate UX team to run A/B and multivariate testing to optimize personalized experiences.
• Track, analyze, and report on performance; translate learnings into actionable insights.

Technology & Enablement

• Serve as the primary owner of personalization tools and platforms (e.g., Salesforce Personalization)
• Partner with IT and MarTech to ensure seamless data flows, integrations, and governance.
• Collaboration & Leadership
• Act as an internal advocate for personalization, educating stakeholders on capabilities and best practices.
• Provide mentorship and direction to team members or cross-functional partners., * Increased engagement rates (CTR, time on site, repeat visits).
• Growth in conversion and revenue influenced by personalized experiences.
• Adoption and utilization of personalization tools across the organization.
• Successful launch and scale of personalization use cases aligned to lifecycle stages.

Physical Requirements:

• Generally, spend the workday sitting at a workstation and operating computer devices, such as, but not limited to keyboard, mouse and screen
• Generally, spend the workday performing repetitive motions that involve or affect the hands, head, and other parts of your body

• Experience: 2+ years in digital marketing, CRM, personalization, or similar
• Education: Bachelor’s Degree or equivalent years of experience (preferred)
• Technical Skills: Hands-on experience with personalization platforms, CDPs, ESPs, or marketing automation tools (Salesforce Marketing Cloud, Adobe, Braze, etc.).
• Analytical Skills: Strong ability to interpret customer data, develop actionable insights, and build measurable experiments.
• Strategic Thinking: Proven ability to translate customer needs into scalable personalization programs.
• Collaboration: Experience partnering with cross-functional teams (data, UX, sales, product).
• Bonus: Familiarity with AI-driven recommendation models, predictive scoring, or advanced testing frameworks., Must be authorized to work in the U.S. without the need for employment-based immigration sponsorship, now or in the future. The employer does not offer immigration sponsorship for this opportunity.

Compensation:

The base pay range for this position is: $29.00

to $39.75

DigiKey is one of the fastest growing distributors of electronic components in the world. In addition to offering the broadest selection of in-stock electronic components and providing the best service possible to customers, employees have access to a highly competitive benefits package. To learn more, visit our benefits and perks page.