Program Manager, Demo Fleet & Test Drive Operations

Tesla is seeking a detail-oriented and proactive Program Manager to join our North America Business Operations and Analytics Organization. In this role, you will lead the coordination and management of our sales and marketing fleet across the Americas, ensuring compliance, efficient allocations, and accurate reporting to drive effective customer engagement and sales activities.

As a Program Manager, Demo Fleet & Test Drive Operations, you will lead a cross-functional team and partner across sales, marketing, logistics, and operations to oversee fleet operations, including demo vehicles, displays, media and special-use allocations, and new product launches. Your work will optimize fleet utilization, maintain regulatory compliance, and provide insights that enhance Tesla’s go-to-market strategies. By streamlining these processes, you’ll contribute directly to Tesla’s mission of accelerating the world’s transition to sustainable abundance through innovative sales and marketing initiatives. What You’ll Do

• Define and refine the overall vision for demo drive operations, aligning fleet strategy with business goals to maximize order conversion and customer attraction
• Lead a team of analysts across demo fleet compliance and cycling, display and self-serve allocation, and pop-up / NSO operations, while protecting strategic workstreams from case-coverage load; support self-serve / MVD and field teams with timely assistance for demo drive activations, resource management, and conversion-focused allocation decisions while reducing reliance on manual follow-ups
• Own Media Fleet and Special-Use Fleet management, including builds, reviews, and deployment to support media activations, VIP loans, and priority initiatives
• Coordinate new product launch strategies, including fleet assignments, cross-team collaboration, and seamless integration of new products into demo and display operations
• Manage Core and Dynamic demo and display fleet lifecycle: allocation, backfill, cycle-out, release-for-sale, utilization, cleanliness, and VIN-level tracking, with a focus on automating repeatable decisions wherever possible
• Lead reporting and systems enhancements that improve field visibility, streamline fleet decision-making, and reduce manual oversight through automation and standardized tools; translate data into strategic recommendations for operational improvements, focusing on efficiency gains, compliance risk reduction, and scalable processes that remove manual bottlenecks
• Collaborate with sales, marketing, logistics, legal, factory, products, and operations teams to identify process improvements, resolve issues, and implement automated workflows for fleet management and new market operations

• 5+ years of experience in cross-functional program management, fleet management, logistics, retail operations, or a related field, preferably in automotive or sales/marketing environments
• Proven experience leading and developing analysts or specialists with clear ownership of workstreams
• Strong organizational skills with the ability to handle multiple priorities and meet deadlines in a fast-paced setting
• Excellent analytical abilities, including proficiency in reporting tools and data analysis to support decision-making and compliance tracking; proficiency in Microsoft Office Suite (Excel, PowerPoint, Word) and familiarity with data management tools and databases (SQL, Python, Tableau or equivalent)
• Effective communication and collaboration skills to work with internal stakeholders and field teams while resolving compliance, allocation, and launch challenges; flexibility to travel across the Americas or work extended hours for field support, launches, or urgent fleet coordination
• Ability to work independently in dynamic environments, with a proactive mindset for anticipating fleet needs and mitigating potential issues
• Passion for Tesla’s mission and knowledge of automotive technologies to align fleet activities with sales goals

Flextime, Pet insurance, AD&D insurance, Health insurance, 401(k) matching, Employee discount, Health savings account, Dental insurance Full-time Extended hours, Flextime Fremont, CA 94538, Along with competitive pay, as a full-time Tesla employee, you are eligible for the following benefits at day 1 of hire:

• Medical plans > plan options with $0 payroll deduction
• Family-building, fertility, adoption and surrogacy benefits
• Dental (including orthodontic coverage) and vision plans, both have options with a $0 paycheck contribution
• Company Paid (Health Savings Accounts) HSA Contribution when enrolled in the High-Deductible medical plan with HSA
• Healthcare and Dependent Care Flexible Spending Accounts (FSA)
• 401(k) with employer match, Employee Stock Purchase Plans, and other financial benefits
• Company paid Basic Life, AD&D
• Short-term and long-term disability insurance (90 day waiting period)
• Employee Assistance Program
• Sick and Vacation time (Flex time for salary positions, Accrued hours for Hourly positions), and Paid Holidays
• Back-up childcare and parenting support resources
• Voluntary benefits to include: critical illness, hospital indemnity, accident insurance, theft & legal services, and pet insurance
• Weight Loss and Tobacco Cessation Programs
• Tesla Babies program
• Commuter benefits
• Employee discounts and perks program

Expected Compensation $72,000 - $162,000/annual salary + cash and stock awards + benefits

Pay offered may vary depending on multiple individualized factors, including market location, job-related knowledge, skills, and experience. The total compensation package for this position may also include other elements dependent on the position offered. Details of participation in these benefit plans will be provided if an employee receives an offer of employment. Tesla is an Equal Opportunity / Affirmative Action employer committed to diversity in the workplace. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, age, national origin, disability, protected veteran status, gender identity or any other factor protected by applicable federal, state or local laws.