AI Paid Social Specialist

This is not a traditional media buyer seat. This is an operator role - someone who uses AI to cover ground that used to take an entire team. You’ll own paid social execution for Vivi, Boveda’s highest-growth brand, as Cure and Fresh continue scaling.

Vivi is the most dynamic brand in the portfolio - fast-moving, audience-specific, and with the most room to grow. You’ll build and launch campaigns every day, generate 20+ creatives per week through Higgsfield, and run audience testing at a pace that compounds learning faster than a traditional team ever could. The Sr. Growth & Agentic Advertising Manager sets strategy and targets. You own execution end to end.

If you’re someone who moves fast, understands performance-first creative, is comfortable running AI tools as production tools - not experiments - and wants to help build a category-defining brand, this is that job., * Build, launch, and optimize paid social campaigns daily across Meta - audiences, budgets, bids, and the calls to kill what isn’t working

• Generate and iterate ad creative through Higgsfield: target 20+ creatives per week across UGC and produced formats, image and video
• Maintain a deep understanding of Vivi’s audience segments - Cure vs. Fresh - and tailor creative and targeting accordingly
• Monitor campaign performance from the Cockpit - trends, pacing, anomalies - and act fast

Audience testing and growth

• Build and test new audience segments systematically - 2-4 new segments per month - using Meta’s tools and AI-assisted audience research
• Run structured creative testing: new angles, new formats, new hooks - and document what works
• Own the TikTok testing roadmap for Vivi - set budget, set success criteria, kill or scale
• Identify Pinterest and Snap placement opportunities aligned to Vivi’s discovery-focused audience

Platform depth and expansion

• Develop a deep understanding of Google Ads - Search, Shopping, YouTube, and Performance Max - and how it complements paid social for Vivi
• Continuously expand your knowledge of other ad platforms relevant to the Vivi category - Pinterest, Snap, Reddit, programmatic, and emerging channels - and flag the ones worth testing

AI-powered operations

• Live out of the Advertising Cockpit - all campaign actions executed from one screen, not native platform UIs
• Use the Meta ads API integration (via Claude) to research product angles, build campaigns, and load them paused for approval before any spend goes live
• Contribute to the OpenAI/ChatGPT Ads early tests already planned for Cure and Fresh - first-mover territory
• Stay up to date on emerging AI advertising opportunities - new platforms, ad formats, and tools - and bring test-ready recommendations to the team
• Provide ongoing feedback on the Advertising Cockpit and propose optimizations specific to the Vivi category

Reporting and cross-functional

• Deliver a weekly performance report - ROAS, spend, creative performance, audience learnings, and key takeaways
• Learn to report on historical performance and how to measure success in your realm - training provided by the Sr. Growth & Agentic Advertising Manager
• Plug into Vivi BSL leads for day-to-day creative direction and brand alignment
• Serve as the point of contact for ad platform account executives (Meta, TikTok, and other platform reps) - own the relationship, surface opportunities, and bring platform insights back to the team
• Participate in weekly team 1:1s and rotating learnings shares - cross-training on all four brands

• 2+ years of hands-on paid social experience - you’ve run campaigns, not just watched dashboards
• Comfortable using AI tools to generate creative, research audiences, or build campaign structures - not just curious about it
• Meta Ads Manager proficiency, including campaign structure, audience targeting, and bid strategy
• Strong instinct for performance-first creative - you know what makes someone stop scrolling and why
• Detail-oriented and self-directed - you catch problems before they become budget problems
• Clear communicator who can write a weekly report that’s actually worth reading

NICE TO HAVE

• Experience in cannabis, wellness, or lifestyle consumer brands
• Experience with AI video or image generation tools (Higgsfield, Midjourney, Firefly, or equivalents)
• TikTok Ads experience - especially creative-led formats
• Multi-brand or agency background

Pulled from the full job description

• 401(k)
• Health insurance
• Retirement plan
• 401(k) matching
• Paid time off
• Health savings account
• Dental insurance, * You know Vivi’s brand, Cure vs. Fresh audience split, current campaign structures, and the Cockpit workflow
• You’re producing creative and launching campaigns independently
• You’re delivering weekly performance reports on time

In 90 days:

• 20+ creatives per week - consistently
• At least 4 new audience segments tested; campaign structure revamp is complete and positioned for Q4
• TikTok test is live with a kill-or-scale outcome

In 12 months:

• ROAS is at or above 2.5x - sustained on the revamped campaign structure
• Vivi is a multi-platform paid social engine - Meta as the foundation, TikTok or another channel as a proven second
• You’ve built a creative testing playbook specific to Vivi’s audience that the whole team can learn from
• You’re cross-trained on all four brands and can cover any account without a handoff

ABOUT BOVEDA

Boveda is the global leader in precision humidity control. Vivi is our fastest-growing brand, serving cannabis cultivators and consumers with precision humidity solutions. We’re building an AI-first advertising function that punches well above its headcount. You’d be one of the first two people in that function.

Pay: $64,000.00 - $72,000.00 per year, * 401(k)

• 401(k) matching
• Dental insurance
• Flexible spending account
• Health insurance
• Health savings account
• Life insurance
• Paid time off
• Retirement plan