Paid Social Senior Specialist

As an eDOer, you will have clear objectives, great challenges and a clear overview of how your work contributes to the global company project and its customers. As a Senior Paid Social Specialist in the Online Display & Video Marketing team you will be in charge of:

• Design and execute full funnel marketing campaigns - from awareness/branding to performance-based acquisition, retargeting and re-engagement - across different paid social providers and geographies for both Web and App platforms;
• Own the campaign performance to ensure campaign targets are met (sales, cost per sale, ROAS, brand awareness, reach, etc) through continuous analysis and optimization;
• Design the agenda for the assigned media and campaigns, across all the key enablers including campaign setup, measurement, creative, tracking;
• Preparation of regular reports with clear, actionable insights;
• Design and execute A/B testing for media buying, audiences, content/promotions and creatives;
• Collaborate with providers (Meta, TikTok, etc.) in order to maximise the full potential of each platform/media (testing new features, digesting new data, etc);
• Create new/improve current best practices and document processes for campaign launch and ongoing optimization;
• Collaborate with the internal creative team as well as external creative agencies to ensure creatives do align to the requirements from publishers;
• Help defining the budget and generate investment scenarios for the launch of new campaigns

• At least 4 years of experience in online marketing related roles focusing on Paid Social with proven hands-on track record of managing high-budget performance campaigns;
• Deep understanding and hands-on experience in managing one or more media buying platforms among Meta, TikTok, YouTube, Snapchat, Pinterest, etc
• Exceptional analytical skills and the ability to analyze data following new approaches to make optimization decisions;
• Truly curious and passionate about online marketing. Willing to help create and nurture a best-in-class marketing organization. We are looking for people that really want to be the best at digital advertising and know each media inside out;
• Strong understanding of display and video performance metrics, industry best practices, audience segmentation, cross and upselling strategies, creative performance insights;
• Strong organizational skills, comfortable working in demanding environments. You will be surrounded by top industry talents.
• Any prior experience in mobile app performance marketing (like AppsFlyer, Google App Campaigns, or Meta and TikTok App) is valued and considered a plus, but is not mandatory;
• Self driven to achieve results;
• Any level in English as long as you are able to tell a story from the data, communicate information around campaigns and have relevant conversation with the team and the stakeholders., + Experience with Applied AI Tools: Demonstrated comfort using practical AI tools such as Gemini, or other AI-powered assistants.
• Experimentation Mindset: Curiosity and eagerness to explore, experiment with, and integrate emerging AI-driven solutions into workflows.
• AI-Enhanced Problem Solving: Ability to effectively leverage AI tools to streamline processes, and enhance productivity.
• Adaptability and Learning Agility: Enthusiastic about continuously learning and quickly adapting to new AI features and capabilities.

Here’s what we offer:

• A rewarding Compensation package! Prime Plus membership, competitive salary and benefits package, including flexible benefits, performance-based bonuses, birthday day off, discounts and partnerships, relocation support and premium equipment with role-based selection options and device ownership through our equipment lifecycle program when it reaches its refresh cycle.

• Continuous learning to fuel your growth and explore new horizons! Learn and grow with free Coursera access, soft skills workshops, tech training, leadership development, and more. Plus, enjoy a great onboarding program. Grow opportunities to empower your career and unleash your potential! Personalised career paths and the eVOLVE Program will help you discover, grow, and thrive. Internal mobility opportunities let you pursue horizontal career changes and promotions.

• Your Well-being is our priority. Embrace Freedom and Flexibility! At eDO, we value flexibility, employee care, and transparency. We offer a hybrid home-office model focused on outcomes. You’ll be able to find the right work-personal life balance that suits you best.
• Work hard, party hard! We believe in having fun and connecting with colleagues! Join eDO for after-work events, padeltournaments, parties, and more. Create communities based on your passions, like sports and music. Come to work as you are, with no dress code, and enjoy free fruit, coffee, and tea at our offices.
• Enjoy a dynamic and healthy environment! Be innovative, take risks, and share your ideas. Our diverse and open-minded teams support high performance, learning, and growth. You’ll work in an Agile mindset environment with recognition at our core. Wanna take a peek into what it’s like to work at eDO? Follow us on LinkedIn and discover more about life at eDO! If you are ready for a career opportunity with unmatched benefits, continuous learning, and a supportive work-life balance, look no further! Take your career to new destinations by applying now and help our diverse, inclusive, and passionate team shape the future of travel.

As you contemplate your future, you might be asking yourself, “ What’s the next step?’’ Start your journey with us! We’re seeking an experienced Senior Paid Social Specialist to join our Online Display & Video Marketing team. This position, reporting into the Display & Video Advertising Manager, will contribute with the rest of the team to deliver on our ambitious growth expectations. In this role you will work with the rest of the team in designing the strategy and executing, measuring and optimising both acquisition and re-engagement campaigns across several media providers, including, but not limited to, Meta, TikTok, Youtube, Pinterest, Spotify, Snapchat. If you’re ready to soar, we’re ready to take you there. Why eDreams ODIGEO We’re the world’s leading travel subscription platform.

• We pioneered Prime, the first and world’s leading travel subscription programme since launching in 2017.
• Millions of Prime members every year across multiple markets.
• 5 brands: eDreams, GO Voyages, Opodo, Travellink, and the metasearch engine Liligo
• This entire Prime experience is powered by a proprietary, industry-leading AI platform that delivers a smarter, hyper-personalised service and comprehensive travel experience globally to its members.
• Diversity is our strength that’s why our eDOers are coming from different nationalities from all continents - 99% permanent contracts Prime members are subscribed to global travel, gaining access to a comprehensive multi-product offering for all their travel needs-including hotels, rail, flights, dynamic packages and car rental, among others- compounded by industry-leading flexibility features and exclusive, member-only benefits.