CRM Business Analyst

United States, Pennsylvania, Newtown Square 14 Campus Boulevard (Show on map) Jul 02, 2026 Are you a dreamer, innovator, thinker and a do-er who believes in contributing to something that makes difference?

Pursue your passion. Join PMI.

How you’ll make a difference You will be responsible for translating business needs into clear, actionable CRM requirements, process flows, user stories, acceptance criteria, and solution recommendations. Partnering with business stakeholders, the CRM Product Owner, the CRM Platform Manager / Business Owner, the Scrum team, IT, data/reporting teams, and change/adoption partners to ensure CRM enhancements solve validated business problems, improve the user and customer experience, protect data quality, and support the broader enterprise CRM strategy. You will clarify the business outcome, define the current-state and future-state process impacts, document data and reporting needs, and help move work from discovery into a delivery-ready backlog. Supporting value realization by helping define success measures, adoption needs, testing scenarios, release readiness, and post-release improvement opportunities.

• 3-5+ years of experience in business analysis, CRM analysis, product analysis, business systems analysis, or a comparable role supporting technology-enabled business processes.
• Experience using generative AI tools to support business analysis activities, including drafting, refining, and validating user stories, acceptance criteria, business requirements, functional requirements, process documentation, and stakeholder-ready summaries.
• Experience eliciting, documenting, validating, and managing business and functional requirements with multiple stakeholder groups.
• Working knowledge of CRM concepts, including accounts, contacts, leads, opportunities, activities, cases, customer interactions, business process flows, forms, views, dashboards, and reporting.
• Experience writing user stories, acceptance criteria, process flows, requirement documentation, UAT scenarios, and business-facing release documentation.
• Familiarity with Agile/Scrum delivery practices and backlog tools such as Azure DevOps, Jira, or comparable platforms.
• Strong analytical, facilitation, communication, and critical-thinking skills, with the ability to translate ambiguity into clear requirements and practical next steps.
• Ability to understand data models, field definitions, reporting needs, data quality issues, and integration impacts at a business level.
• Experience supporting change management, training, adoption, stakeholder communications, or user enablement for business applications.
• Strong attention to detail and ability to balance business value, user experience, process governance, and delivery feasibility.

• an excellent total package, with compensation and benefits based upon your geographic location.
• skill development opportunities, to help you grow now and into the future.
• access to a global network, to enrich your professional experience.
• flexible options to help balance work time and your time
• award and bonus opportunities.

The salary offer will be based on several factors, including the candidate’s demonstrated skills, qualifications and relevant experience.