Vice President of Digital Marketing

The Vice President of Digital Marketing leads the organization’s digital growth strategy, customer acquisition, brand visibility, and online revenue performance. This executive role oversees digital channels, marketing technology, performance analytics, and integrated campaigns to drive measurable business outcomes. The VP partners closely with executive leadership, sales, product, and customer success teams to align digital marketing initiatives with overall company objectives.

Key ResponsibilitiesStrategic Leadership

• Develop and execute the company’s digital marketing strategy aligned with business goals.
• Lead long-term growth planning across paid, owned, and earned digital channels.
• Identify market trends, emerging technologies, and customer behavior insights to drive innovation.
• Establish KPIs, ROI metrics, and performance benchmarks for all digital initiatives.

Digital Campaign Management

• Oversee multi-channel campaigns including:
• SEO/SEM
• Paid media
• Social media
• Email marketing
• Content marketing
• Affiliate and influencer marketing
• Optimize customer acquisition, lead generation, and retention strategies.
• Ensure consistent brand messaging across all digital touchpoints.

Team Leadership & Development

• Build, mentor, and manage high-performing digital marketing teams.
• Collaborate cross-functionally with sales, product, IT, analytics, and creative departments.
• Manage external agencies, media partners, and vendors.

Analytics & Performance Optimization

• Analyze campaign performance using data and marketing analytics tools.
• Drive conversion rate optimization (CRO) and customer journey improvements.
• Utilize dashboards and reporting to provide executive-level insights and recommendations.
• Oversee A/B testing and marketing experimentation initiatives.

Marketing Technology & Innovation

• Lead implementation and optimization of CRM, automation, and martech platforms.
• Ensure effective use of AI, personalization, and customer segmentation technologies.
• Maintain compliance with data privacy regulations and digital governance standards.

Budget & Revenue Accountability

• Manage digital marketing budgets and media spend allocation.
• Forecast growth opportunities and marketing-driven revenue impact.
• Maximize ROI across digital investments.

Do you have experience in Technology management?, Do you have a Bachelor’s degree?, * Bachelor’s degree in Marketing, Business, or related field; MBA preferred.

• 10+ years of progressive digital marketing experience, including senior leadership roles.
• Proven success driving digital growth, customer acquisition, and brand awareness.
• Strong expertise in:
• Digital advertising platforms
• Marketing analytics
• CRM and automation systems
• SEO/SEM strategy
• Content and social media marketing
• Experience managing large teams and cross-functional initiatives.
• Strong strategic thinking, leadership, and communication skills.

Preferred Skills

• Data-driven decision-making
• Executive stakeholder management
• Budget planning and forecasting
• Martech and AI marketing tools
• Customer lifecycle marketing
• E-commerce or SaaS growth experience (if applicable)
• Change management and organizational leadership

Pulled from the full job description

• 401(k)
• Paid time off
• Employee discount, * 401(k)
• Employee discount
• Paid time off