GTM Systems Lead

The GTM (Go-To-Market) Systems Lead owns the strategy, architecture, and direction of Chowbus’s CRM and the platforms around it - marketing automation, sales engagement, support, and operations tooling. As we scale across North America and add new product lines, this role ensures our go-to-market systems work as one connected stack: the right platforms, a coherent data model, and a clear roadmap. You will set direction and design, partnering with a dedicated Salesforce team that executes and maintains the platform day to day, and you will lead the evaluation of major platform decisions - including whether our current CRM is the right long-term foundation.

What You’ll Focus On

• Own CRM platform strategy, architecture, and roadmap. Define the target-state data model and system-of-record boundaries for merchant, customer, and pipeline data. Lead platform evaluations and build the business case for major platform decisions, driving them to an executive recommendation
• Own strategy and direction for the platforms surrounding CRM - marketing automation, sales engagement, customer support, and operations tooling - so the go-to-market and ops stack operate as one connected system with clean data flowing between it.
• Partner with Sales, Marketing, Support, and Operations to translate business requirements into platform design and a prioritized roadmap. Serve as the single owner of CRM prioritization across functions, working with a dedicated Salesforce team that executes and maintains the platform.
• Set standards for CRM data quality, field governance, and access control so reporting and downstream systems can be trusted.
• Run vendor evaluations and build-vs-buy decisions for the CRM and GTM stack; rationalize overlapping tools; own vendor relationships and renewals.

• 6+ years in revenue operations, GTM systems, CRM strategy, or business systems, with clear ownership of platform direction and architecture
• Deep working knowledge of at least one major CRM platform (Salesforce, HubSpot, or equivalent) and comfort evaluating platforms objectively
• Experience owning a CRM roadmap, major implementation, or platform migration end to end
• Strong grasp of how CRM connects to marketing automation, sales engagement, support, and operational systems via integrations
• Ability to build a business case and drive a platform decision with executive stakeholders
• Restaurant tech, POS, payments, SaaS, or marketplace background preferred
• Bilingual English/Chinese preferred

Work Condition:

• This role primarily involves extended periods of sitting and working at a computer, requiring focus and attention to detail
• Flexibility and adaptability are key, as the role may involve adjusting to different time zones and work settings

• Medical, dental, and vision insurance
• 401(k)
• 100% employer-paid Short-Term Disability (STD)
• 100% employer-paid Life Insurance and option for additional employee-paid Life Insurance
• 100% employer-paid Accidental Death and Dismemberment (AD&D) Insurance and option for additional employee-paid AD&D Insurance
• Company holidays
• Birthday off
• Paid Parental Leave
• Flexible Paid Time Off (PTO)
• Employee Assistance Program (EAP)
• The salary range for this position is between $130k to $160k

Chowbus is a leading AI Asian restaurant technology SaaS platform, with deep roots in the North American market for years. Currently, we stand as a pioneering enterprise in the North American Asian Restaurant SaaS sector. Driven by precise market positioning and efficient product services, our business has achieved doubled growth annually, covering over 30 core states and 100 key cities across the U.S., and partnering with more than 10,000 Asian restaurants. We build tech ecosystems that help restaurants grow, serve with heart, and uplift their communities. Our vision is to create a world where culturally rooted food entrepreneurs thrive everywhere.