CRM Deployment Junior Manager

BAT is evolving at pace into a global multi-category business. With products like VELO, VUSE and GLO we are on a mission to decrease the health impact of our industry To achieve our ambition, we are looking for colleagues who are ready to Be The Change. Come, join us on this journey! British American Tobacco Germany has an exciting opportunity for a CRM Deployment Junior Manager (m/f/d) in Hamburg! Your key responsibilities will include: Develop and implement CRM and loyalty initiatives that support consumer engagement, retention, and long-term value. Create and deliver personalised, data-informed campaigns across CRM channels to provide relevant and engaging consumer experiences. Support consumer segmentation and targeting activities, turning consumer insights into effective CRM journeys and propositions. Monitor and optimise CRM performance through testing, analytics, and consumer behaviour insights to improve campaign effectiveness and business outcomes. Contribute to the development and continuous improvement of loyalty programmes that create value for consumers and support brand and market objectives. Collaborate across channels and categories to help deliver a consistent consumer experience across eCommerce, retail, and digital touchpoints. Partner with colleagues from Brand, Consumer Experience, Data, and IT teams to support the successful delivery of CRM initiatives. Track CRM performance and reporting metrics, translating insights into recommendations that help drive continuous improvement.

Degree in Marketing, Business, or a related field, or equivalent relevant experience. Experience in CRM, digital marketing, consumer engagement, or a related area within FMCG or a comparable industry. Knowledge of CRM principles, consumer lifecycle management, and personalisation approaches. Ability to use consumer data and insights to support campaign development and business decisions. Experience working with CRM platforms, campaign management tools, and performance reporting. Experience using Salesforce, ideally Salesforce Marketing Cloud. Analytical and organised approach to problem solving, with a willingness to learn and develop. Ability to build positive working relationships and collaborate effectively with a variety of stakeholders. Effective communication and presentation skills in English.

• A range of attractive benefits such as full subsidy of the ‘Deutschland-Ticket’, discounts with fitness centres and Corporate Benefits, diverse online and offline training and development opportunities to nurture your functional & leadership development, and so much more.
• The possibility to flexibly shape your working hours- remotely or at the office.
• Probably one of the best offices in Hamburg’s city centre with a breathtaking Alster view, providing a state-of-the-art working environment and a dedicated Oasis area to switch off and celebrate successes together in regular after works and office parties.
• The opportunity to shape the transformation of an entire industry, we prioritise continuous improvement within a transformative environment, preparing for ongoing changes.
• Your journey with us isn’t limited by boundaries; it’s propelled by your aspirations. Join us at BAT and become a part of an environment that thrives on internal advancement, where your career progression isn’t just a statement - it’s a reality we’re eager to build together. Seize the opportunity and own your development; your next chapter starts here. Find out more by visiting our

We’re one of the few companies named as a Global Top Employer by the Top Employers Institute - certified in offering excellent employee conditions. Collaboration, inclusion, and partnership underpin everything we do here at BAT. We are looking forward to enabling every individual to thrive, regardless of gender, sexual orientation, marital or civil partnership status, gender reassignment, race, religion or belief, colour, nationality, ethnic or national origin, disability, age, skills, experience, education, socio-economic and professional background, veteran status, perspectives and thinking styles. We know that embracing talent from all backgrounds is what makes us stronger and best prepared to meet our business goals. We see the career breaks as opportunities not obstacles. Through The Global Returners program, we support professionals looking to restart their careers after an extended absence from the workforce (e.g. time out caring for family, parental leave, national service, sabbatical and/or starting an own venture). Come bring your difference and see what is possible for you at BAT. Learn more about our culture and our award winning employee experience . If you require any reasonable adjustments or accommodations to help you perform at your best during the recruitment process, you are encouraged to notify us. We are fully committed to support you by making appropriate arrangements for you to demonstrate your full potential.