AVP, Digital Experience & Personalization

Experteer Overview In this role you shape enterprise digital experiences across web and mobile, ensuring personalized, high-performing journeys. You will lead cross-functional delivery, governance, and optimization to support brand, acquisition, engagement, and retention. You will drive audience and personalization strategies using data, signals, and CDP tools, partnering with Marketing, Product, Technology, Analytics, and Creative. This is a strategic, impact-focused leadership opportunity in a regulated, enterprise-scale setting. Compensation / Benefits * Define and lead enterprise digital experience strategy for web, mobile, and owned channels * Oversee delivery processes: requirements, release management, QA, publishing workflows, optimization * Establish scalable content delivery and governance operating models * Drive customer journeys, site experiences, and conversion pathway improvements * Define social media content strategy to boost engagement and employer branding * Own employee advocacy technology platforms * Measure and report on owned channel engagement * Lead personalization strategy across digital touchpoints using data and audience insights * Oversee audience strategy, segmentation, and activation with CRM, analytics, and paid media * Guide use of CDP and personalization platforms for real-time targeting * Prioritize personalization use cases improving engagement, conversion, and LTV * Own content operations including authoring, approvals, governance, and publishing calendars * Lead CMS operations, digital asset workflows, content quality standards, and SLAs * Establish content governance for brand, compliance, accessibility, and efficiency * Partner with sponsors, compliance, and operations on content prioritization * Own enterprise SEO strategy and organic search growth * Collaborate with content and web teams to improve discoverability and conversions from organic channels * Monitor SEO performance and translate into roadmaps * Oversee digital experience platforms (CMS, CDP, personalization, testing, analytics) * Partner with Technology on platform roadmap, integrations, and capabilities * Ensure scalability, governance, performance, and measurement across the digital ecosystem * Define KPIs and reporting frameworks for digital health and business performance * Lead experimentation and optimization (A/B testing, content testing, personalization measurement) * Use analytics to prioritize roadmap improvements * Develop teams across digital experience delivery, personalization, content operations, and SEO * Build cross-functional operating models with Marketing, Compliance, Technology, Analytics, and Creative * Manage agency and vendor relationships Tasks * Deep understanding of web operations, SEO, content governance, personalization, and journey optimization * Proven ability to build operation models for enterprise digital marketing delivery * Proficient with enterprise CMS, personalization, and customer data platforms * Strong analytical skills to translate customer insights into actionable strategies * Excellent written and verbal communication and presentation skills for diverse stakeholders * Strong leadership with ability to develop high-performing teams * Solid understanding of digital marketing principles * Ability to thrive in a fast-paced, ambiguous environment * Excellent interpersonal skills and relationship-building across leadership levels * Experience with enterprise-scale or regulated organizations preferred Key requirements *

experience platforms (CMS, CDP, personalization, testing, analytics) * Partner with Technology on platform roadmap, integrations, and capabilities * Ensure scalability, governance, performance, and measurement across the digital ecosystem * Define KPIs and reporting frameworks for digital health and business performance * Lead experimentation and optimization (A/B testing, content testing, personalization measurement) * Use analytics to prioritize roadmap improvements * Develop teams across digital experience delivery, personalization, content operations, and SEO * Build cross-functional operating models with Marketing, Compliance, Technology, Analytics, and Creative * Manage agency and vendor relationships Tasks * Deep understanding of web operations, SEO, content governance, personalization, and journey optimization * Proven ability to build operation models for enterprise digital marketing delivery * Proficient with enterprise CMS, personalization, and customer data platforms * Strong analytical skills to translate customer insights into actionable strategies * Excellent written and verbal communication and presentation skills for diverse stakeholders * Strong leadership with ability to develop high-performing teams * Solid understanding of digital marketing principles * Ability to thrive in a fast-paced, ambiguous environment * Excellent interpersonal skills and relationship-building across leadership levels * Experience with enterprise-scale or regulated organizations preferred Key requirements *