Associate Product Owner

Insight Global is seeking an Associate Product Owner for one of our clients in the medical device industry. This individual will be responsible for steering the development of new marketing capabilities within Dynamics CRM and implementing nurturing customer journeys that focus on delivering customer value.

The Associate Product Owner serves as the voice of the business, the voice of the customer, and the liaison between Marketing and IT on all automation and patient insights-related development work. This role is responsible for driving marketing automation product development and turning ideas into reality through a hands-on approach to customer engagements.

Responsibilities:

• Own the Dynamics CRM and marketing automation product strategy, partnering with business stakeholders to anticipate needs and translate them into scalable solutions that advance customer engagement and marketing goals.

• Serve as the primary business owner for patient nurturing communications, exercising discretion to define solutions and partnering with leadership on the long-term CRM vision and roadmap.

• Develop, maintain, and prioritize the Dynamics CRM roadmap, independently evaluating investments, enhancements, and features based on business value, risk, effort, and strategic impact.

• Own and govern the Dynamics CRM product backlog, ensuring requirements are refined, prioritized, and aligned with organizational goals and marketing technology strategy.

• Lead CRM backlog planning and prioritization sessions, making decisions that shape marketing operations, customer engagement, and platform evolution.

• Own the marketing automation backlog and execution strategy, defining business requirements and overseeing delivery of CRM and automation capabilities across the organization.

• Design, implement, and optimize omnichannel patient nurturing journeys across email, SMS, and other channels, with accountability for engagement, conversion, and progression outcomes.

• Monitor and analyze customer communication program performance, identifying opportunities to improve results and drive continuous optimization.

• Lead the strategy, governance, and implementation of voice-of-customer initiatives, using customer insights to inform business decisions, marketing investments, and experience improvements.

• Accountable for delivering measurable business outcomes through CRM and marketing automation, balancing strategic planning, stakeholder alignment, and execution.

• Document product and therapy-related field reports within prescribed timelines, providing any documents needed to complete the investigation and follow-up reporting as required.

• Complete all training requirements and competency confirmations for this position within the required timeline.

• Comply with applicable quality system procedures and policies, and suggest opportunities for continuous process improvement.

• Bachelor’s degree in Business, IT, or a related field required.

• 5-8+ years of experience in CRM, marketing technology, product ownership, or a related discipline, with demonstrated success leading strategic initiatives and influencing business outcomes.

• Passion for making a positive impact on the user experience.

Detail-oriented, with an openness to learning new systems and processes. * Exposure to and understanding of CRM KPIs, data, and analytics.

• Exposure to or experience with Dynamics 365 CRM.

• Exposure to or experience with Dynamics Voice of Customer.

Experience in consulting or business strategy.