CRM & Loyalty Specialist

UMENCO is recruiting a CRM & Loyalty Specialist for an Australian-founded, purpose-led lifestyle brand.

The CRM & Loyalty Specialist will take ownership of the brands lifecycle and retention strategy, driving sustainable customer growth and increasing lifetime value across its global customer base. Working across email, SMS, loyalty and emerging direct channels, developing data-led campaigns and customer journeys that engage, educate and inspire customers throughout every stage of their relationship with the brand.

The successful talent will manage the end-to-end delivery of CRM campaigns, from planning, scheduling and QA through to deployment and performance analysis, while continuously optimising automated journeys including welcome, post-purchase, cart abandonment, winback and reactivation flows. Working closely with Brand, Marketing, Product and Digital teams, the CRM & Loyalty Specialist will support loyalty growth, customer research, segmentation and personalisation initiatives, using customer insights to strengthen the overall lifecycle experience.

This is a highly analytical and commercially minded role, the CRM & Loyalty Specialist will use customer data, testing and performance insights to identify opportunities and continuously improve CRM effectiveness. Leading A/B testing across email and SMS, monitor engagement and retention metrics, contribute to customer and preference centre strategies and translate learnings into actionable recommendations. The CRM & Loyalty Specialist will also work with external agencies and cross-functional teams to ensure CRM activity reflects best practice, brand standards and the evolving needs to the brands global customer community.

The successful talent will bring 3+ years experience in CRM or lifecycle marketing, idealing within a D2C retail or fashion environment, with strong experience across platforms such as Klaviyo, Yotpo and Shopify. Highly organised and detail-orientated, the successful talent will combine strong analytical and communication skills with creative thinking, commercial awareness and a genuine customer-first mindset. This is an exciting opportunity to join a purpose-led brand and play a central role in shaping how the brand builds meaningful, lasting relationships with its customers.

This Australian-founded, purpose-led lifestyle brand is known for its thoughtfully designed essentials made with comfort, quality and sustainability at its core.