CRM Strategist

We’re looking for an experienced CRM / Lifecycle Marketing Manager to take ownership of retention strategy and revenue growth for a portfolio of fast-growing DTC brands.

This is an opportunity to work with ambitious e-commerce businesses, lead client strategy, and drive measurable results through world-class email and SMS marketing. You’ll join a team that values ownership, innovation, collaboration, and continuous improvement.

What You’ll Be Doing

• Own CRM retention strategy for 5-6 ecommerce brands
• Build and optimise high-performing CRM email and SMS programmes in Klaviyo
• Lead campaign planning, lifecycle strategy, testing, and reporting
• Manage and mentor designers/builders within your pod
• Use data and attribution insights to drive revenue growth and customer lifetime value
• Deliver clear client communication and strategic recommendations

Do you have experience in Social media management?, Essential CRM Experience

• 3-5+ years of hands-on Klaviyo experience within DTC ecommerce across CRM
• Proven ownership of $1M+ attributed email revenue in the last 12 months (or equivalent portfolio performance)
• Experience leading small teams and managing project delivery
• Strong lifecycle architecture experience, including 50+ automated flows built and launched
• Deep understanding of deliverability, inbox placement, and reputation management
• Demonstrated success running structured A/B testing programmes

Technical Skills

• Klaviyo, Shopify, Attentive, Asana, Slack
• Triple Whale, Lifetimely, Hiro Analytics
• Segmentation, attribution, cohort analysis, and retention strategy
• GDPR, CAN-SPAM, SMS compliance, QA processes, and email best practices

Who You Are

• Commercially minded and obsessed with outcomes
• Strategic, analytical, and highly organised
• Comfortable owning client relationships and presenting insights
• A natural leader who raises standards and supports teammates
• Passionate about turning customer data into profitable growth

Pulled from the full job description

• Annual leave
• Work from home, * Competitive salary plus performance bonus
• 100% remote working
• Generous PTO and holiday allowance
• Professional development budget
• Annual team retreats
• The opportunity to work with some of the most exciting DTC brands in the market

Pay: £45,000.00-£55,000.00 per hour

Benefits:

• Work from home