Marketing Technology Sr. Specialist

Experteer Overview In this role you own day-to-day MarTech administration, ensuring data moves accurately across Pardot, Salesforce, ABM tools, and analytics. You’ll configure, monitor, and fix the stack, with a focus on data integrity and proactive issue detection. You operate across the connected MarTech ecosystem, not just individual tools, to keep the data landscape healthy. You will work closely with cross-functional teams to optimize the stack and enable reliable marketing outcomes. This position offers hybrid work in Austin with flexible remote options in many US states. Compensation / Benefits * Manage day-to-day access, roles, and provisioning across marketing platforms * Configure field mappings, object relationships, and automation settings * Monitor platform health, uptime, API limits, and workflow failures with defined SLAs * Manage vendor relationships for stack tools * Review vendor release notes and brief the team on relevant changes * Own and maintain the integration map of MarTech systems and data flows * Monitor native connectors, iPaaS middleware, and custom APIs for errors * Enforce data flow standards, deduplication rules, and sync cadence * Audit broken or silent data syncs and evaluate new tool integrations * Maintain MarTech inventory and governance, including tool procurement gating * Maintain and enforce UTM taxonomy and tagging across campaigns * Coordinate with analytics to resolve data quality issues in attribution * Execute pre-deployment QA, regression testing, and end-to-end testing for new integrations * Leverage AI-assisted tools to accelerate operations and design lightweight AI workflows Tasks * 3-5 years in Marketing Operations with focus on Marketing Technology or Systems Administration * Experience administering MAPs (Pardot, Marketo, HubSpot) and CRM (Salesforce) * Familiarity with iPaaS tools (Workato, Tray.io), ABM platforms (6sense, Demandbase), and content analytics (PathFactory) * Understanding of GDPR, CCPA, CASL compliance * Ability to use AI tools (ChatGPT, Claude) to speed up tasks * Experience with content enablement platforms (Highspot) and webinar/event tech (BrightTalk, Zoom, Bizzabo, Swoogo) and web analytics (Google Analytics, Snowplow) * Ability to design prompt-driven workflows and AI-assisted automations * Bachelor’s degree or equivalent practical experience in a technical or marketing discipline Key requirements * hybrid remote work * comprehensive benefits package (medical, dental, vision) * 401(k) plan * unlimited PTO * growth and advancement opportunities

map of MarTech systems and data flows * Monitor native connectors, iPaaS middleware, and custom APIs for errors * Enforce data flow standards, deduplication rules, and sync cadence * Audit broken or silent data syncs and evaluate new tool integrations * Maintain MarTech inventory and governance, including tool procurement gating * Maintain and enforce UTM taxonomy and tagging across campaigns * Coordinate with analytics to resolve data quality issues in attribution * Execute pre-deployment QA, regression testing, and end-to-end testing for new integrations * Leverage AI-assisted tools to accelerate operations and design lightweight AI workflows Tasks * 3-5 years in Marketing Operations with focus on Marketing Technology or Systems Administration * Experience administering MAPs (Pardot, Marketo, HubSpot) and CRM (Salesforce) * Familiarity with iPaaS tools (Workato, Tray.io), ABM platforms (6sense, Demandbase), and content analytics (PathFactory) * Understanding of GDPR, CCPA, CASL aaaaaa tool * Ability to use AI tools (ChatGPT, Claude) to speed up tasks * Experience with content enablement platforms (Highspot) and webinar/event tech (BrightTalk, Zoom, Bizzabo, Swoogo) and web analytics (Google Analytics, Snowplow) * Ability to design prompt-driven workflows and AI-assisted automations * Bachelor’s degree or equivalent practical experience in a technical or marketing discipline Key requirements * hybrid remote work * comprehensive benefits package (medical, dental, vision) * 401(k) plan * unlimited PTO * growth and advancement opportunities