Retail Media Analyst (Perm)

You will:

• Deliver analysis across retail media, CRM, and loyalty programmes to understand customer behaviour and campaign effectiveness.
• Build and evaluate customer audiences and segments to support marketing activation and targeting strategies.
• Measure campaign performance through incrementality testing, uplift analysis, ROI assessment, and commercial impact reporting.
• Produce post-campaign reviews that identify opportunities for optimisation and future improvements.
• Develop and monitor customer health metrics, including acquisition, engagement, retention, frequency, and customer value.
• Provide actionable insights that influence audience strategy, campaign design, and business priorities.
• Work closely with stakeholders across analytics, marketing, and commercial teams to demonstrate the value of customer data.
• Support the evolution of retail media capabilities through robust measurement frameworks and analytical best practice.
• Stay informed on industry developments and emerging trends within retail media, CRM, and personalisation.

• Strong commercial experience within the retail sector.
• Advanced SQL skills with the ability to work with large and complex datasets.
• Experience using Python, R, or another analytical programming language.
• Experience analysing and evaluating marketing campaigns using customer and transactional data.
• Strong understanding of campaign measurement methodologies and marketing performance metrics.
• Knowledge of statistical techniques including hypothesis testing, confidence intervals, and significance testing.
• Experience working with cloud-based data platforms such as Databricks, Snowflake, or BigQuery.
• Ability to communicate complex findings clearly to both technical and non-technical stakeholders.
• Comfortable working within a collaborative, matrix-based environment with changing priorities.

• Competitive salary.
• Performance-related bonus.
• Comprehensive pension scheme.
• Generous holiday allowance.
• Employee wellbeing support and assistance programmes.
• Retail and lifestyle discounts.
• Share scheme opportunities.
• Ongoing learning and career development within a growing analytics function.
• Exposure to high-impact projects within retail media, customer analytics, and marketing effectiveness.

They are a well-established consumer-focused organisation with a strong customer base and a data-driven culture. Analytics plays a central role in how they understand customer behaviour, optimise marketing activity, and drive commercial performance. The business continues to invest in its retail media and customer analytics capabilities, creating excellent opportunities for professional development and career progression. They offer a collaborative environment where insight is valued and analytical expertise can make a tangible impact.