Principal Analyst, Customer Journey Analytics & Digital Insights

Join a strategic digital analytics team focused on building the measurement infrastructure that powers modern growth marketing. This remote Principal Analyst role centers on Adobe Customer Journey Analytics, helping connect customer behavior to revenue and turning digital signals into actionable insights for marketing leadership. Responsibilities

• Own Adobe Customer Journey Analytics as a business capability, including data view design, reporting architecture, and reusable assets that support marketing teams
• Develop and refine measurement frameworks that connect digital behavior to pipeline, revenue, and customer journey outcomes
• Partner closely with teams across Trial, SEO, Paid Media, Content, Web Experience, Product Marketing, Lifecycle Marketing, Marketing Operations, and Sales Operations
• Identify measurement gaps and recommend KPIs that align with business goals and campaign objectives
• Translate complex data into clear, executive-ready insights and recommendations
• Build and improve attribution and journey measurement approaches across channels and funnel stages
• Support experimentation efforts by defining measurement plans, analyzing test results, and sharing findings that inform optimization
• Improve self-service analytics through dashboards, templates, playbooks, and documentation that reduce ad hoc requests
• Lead or support analytics office hours and help teams strengthen their measurement and data fluency
• Manage inbound requests with professionalism, clear communication, and strong follow-through
• Use AI-enabled tools and workflows to speed up analysis, reporting, and insight generation

• 5 to 9 years of experience in digital analytics, marketing analytics, or a related field
• Hands-on experience with Adobe Customer Journey Analytics, including data views, stitching, dashboards, and business-facing reporting
• Strong working knowledge of Adobe Analytics, including Analysis Workspace, calculated metrics, segments, fallout, and flow visualizations
• Experience partnering with cross-functional stakeholders as a trusted advisor and strategic consultant
• Ability to turn complex data into clear narratives with business impact and recommended next steps
• Understanding of multi-touch attribution, funnel analysis, and cross-channel measurement
• Working knowledge of A/B testing methods and measurement planning for experiments
• Familiarity with tagging governance, UTM structure, data layer standards, and data quality practices
• Comfort working in remote, fast-moving environments with strong responsiveness and self-direction
• Experience using generative AI tools to improve productivity and accelerate analysis
• Bachelor’s degree in Marketing, Mathematics, Statistics, Business, or a related field, or equivalent practical experience

Preferred Skills

• Experience with Adobe Experience Platform, Adobe Journey Optimizer, or Adobe Target
• Exposure to behavioral analytics tools such as ContentSquare, Quantum Metric, FullStory, or Amplitude
• Background supporting attribution models, MQL frameworks, or pipeline reporting
• Experience in cybersecurity, enterprise SaaS, or other complex B2B environments with longer buying cycles
• Comfort using Python, SQL, or Jupyter notebooks for advanced analysis or data transformation
• Experience building analytics enablement programs such as training, documentation, office hours, or self-service portals