Director, Marketing Technology Architecture

As Director of Marketing Technology Architecture for the Fundraising and Marketing Technology Group (FMTG), you’ll lead the technical strategy behind how the American Red Cross builds relationships with the millions of donors and blood donors it depends on. This is a new role, created because the organization is ready to move personalization and AI-driven marketing technology from concept to production - and needs someone who can turn that ambition into a tangible technical roadmap.

You’ll lead a team of four architects covering AEM, marketing communications (Adobe Campaign), fundraising systems, and analytics/personalization (Adobe Target). Business stakeholders know what they want - deeper donor relationships and more consistent giving. Your job is to show them how they get there: architect the systems, mentor your team to build working proof-of-concepts and get marketing leaders excited about what’s possible.

The work location for this exciting opportunity is virtual. The selected candidate will work 100% remotely from home and can be located anywhere in the United States but must work an east coast schedule.

WHERE YOUR CAREER IS A FORCE FOR GOOD (Key Responsibilities):

Personalization & Platform Strategy

• Lead the technical evaluation and integration of personalization and journey-orchestration platforms - including Adobe Real-Time CDP, Adobe Journey Optimizer, and integrations with our Salesforce Marketing Cloud ecosystem - and make the architectural case for the solutions that best fit our existing technology investments.

• Identify opportunities to take advantage of existing investments in the Adobe Experience Cloud and marketing profiles to drive engagement across platforms.

• Own service delivery for web personalization, translating business goals into insight-driven, actionable campaigns.

Hands-On Delivery & Enablement

• Build proof-of-concepts yourself, hands-on, that give marketing and fundraising leaders something real to react to - not just a roadmap slide.

• Provide expert guidance on emerging tools and technology trends, and act as the technical translator between what the business wants and what is achievable.

• Anchor the Fundraising Agile Release Train as a Systems Architect, working directly with senior leadership to realize value.

Generative AI Architecture

• Lead the expansion of Generative AI across the organization’s marketing technology systems, with strong attention to governance, safety, and sound technical design.

• Guide architectural decisions as existing martech platforms increasingly incorporate LLM-driven capabilities.

Team Leadership & Roadmapping

• Manage and mentor a team of four architects (AEM, marketing communications, fundraising systems, analytics/personalization), building a culture where proof-of-concepts - not just plans - drive decisions.

• Own the department’s technology architecture roadmap, working directly with business leaders to translate multi-year vision into deliverable increments.

• Lead evaluation and selection of architectural standards, tools, and processes across the marketing technology stack.

++++++++++++++++++++++++++++++Scope: Establish operating policies and procedures that affect departments and subordinate sections and work units. Interpret company-wide policies and procedures. Develop budgets, schedules, and performance standards.

Note: Qualified candidates must be authorized to work in the United States. The American Red Cross does not sponsor employment visas.

++++++++++++++++++++++++++++++WHAT YOU NEED TO SUCCEED (required/minimum qualifications):* Education: Bachelor’s or Master’s degree in Computer Science, Information Systems, or a related field.*

• Experience: Minimum of 10 years of experience in systems architecture or engineering.

• Staff Management: 3 years in a direct staff management role.

• Seven or more years working directly with analytics, audience management, and personalization technologies.

• Five or more years of architecting CRM and marketing technology solutions within Adobe Experience Cloud (AEM, Adobe Campaign, Adobe Target, Adobe Analytics) or Salesforce Marketing Cloud.

• Three or more years of experience developing applications with object-oriented programing or expertise in a modern scripting language.

• Direct experience with a customer data platform or journey-orchestration tool (e.g., Adobe Real-Time CDP, Adobe Journey Optimizer, Salesforce Data Cloud/Journey Builder) is highly preferred.

• Experience working in an Agile delivery environment, preferably using the Scaled Agile Framework (SAFe).

• Thorough understanding of the Generative AI landscape, including hands-on experience implementing systems leveraging LLMs.

• Demonstrated experience with web application security, privacy, and data governance.

• Background in cloud-computing and Data Warehouses, with preference given for work with the AWS platform.

• Excellent communication and interpersonal skills, with the ability to convey technical concepts to non-technical stakeholders.

• Demonstrated ability to lead and inspire a team in a collaborative environment.

• Commitment to the non-profit sector and its values.

Travel: there may be some domestic travel associated with the position.

• Combination of candidate’s education and general experience satisfies requirements so long as the total years equate to description’s minimum education and general experience years combined (Management experience cannot be substituted)., Physical requirements are those present in normal office environment conditions. Operational flexibility is required to meet sudden and unpredictable needs. Ability to use a personal computer, applicable software, and office equipment for sustained periods of time. May include sitting for long periods of time, driving a vehicle, and working under challenging conditions.

When you choose to be a force for good, you’ll have mentors who empower your growth along a purposeful career path. You align your life’s work with an ongoing mission that’s bigger than all of us. As you care for others, you’re cared for with competitive compensation and benefits. You join a community that respects who you are away from work as much as what you do while at work., The annual salary range for this position is $170K - $190K. We do not offer an annual bonus for this role.

Note that American Red Cross salaries are aligned to the specific geographic location in which the work is primarily performed. Other factors that may be used to determine your actual salary may include your specific skills, how many years of experience you have and comparison to other employees already in this role. We will review specific salary information at the time of phone screening based upon your location & experience.

This job will be posted for a minimum of five business days and extended if the applicant pool needs to be expanded.

BENEFITS FOR YOU:

As a mission-based organization, we believe our team needs great support to do great work. Our comprehensive package includes:

• Medical, Dental Vision plans

• Health Spending Accounts & Flexible Spending Accounts

• PTO: Starting at 19 days a year; based on type of job and tenure

• Holidays: 11 paid holidays comprised of six core holidays and five floating holidays

By joining the American Red Cross you will touch millions of lives every year and experience the greatness of the human spirit at its best. Are you ready to be part of the world’s largest humanitarian network?, Joining The American Red Cross is like nothing else - it’s as much something you feel as something you do. You become a vital part of the world’s largest humanitarian network. Joining a team of welcoming individuals who are exceptional, yet unassuming. Diverse, yet uncompromising in unity. You grow your career within a movement that matters, where success is measured in people helped, communities made whole, and individuals equipped to never stop changing lives and situations for the better., AmeriCorps, the federal agency that brings people together through service, and its partners - the Peace Corps, AmeriCorps Alums, National Peace Corps Association, and the Service Year Alliance - launched Employers of National Service to connect national service alumni with opportunities in the workforce. American Red Cross is proud to be an EONS (https://www.americorps.gov/partner/partnerships/employers-national-service) partner and share our employment opportunities with the network of organizations., Joining The American Red Cross is like nothing else - it’s as much something you feel as something you do. You become a vital part of the world’s largest humanitarian network. Joining ranks with welcoming team members who are elite, yet unassuming. Diverse , yet uncompromising in unity. You grow your career within a movement that matters, where success is measured in people helped, communities made whole, and individuals equipped to never stop changing lives and situations for the better.

When you choose to be a force for good, you’ll have mentors who empower your growth along a purposeful career path. You align your life’s work with an ongoing mission that’s bigger than all of us. As you care for others, you’re cared for with generous compensation and benefits . You join a community that respects who you are away from work as much as what you do while at work.