Web Designer

Performacentric helps small and mid-market organizations improve profitability, efficiency, employee performance, customer satisfaction, and business visibility through custom AI agents, automation, and intelligent business solutions. We combine strategic consulting with practical AI implementation to help clients solve real business problems and achieve measurable results.

We are seeking a talented Web Designer who combines strong visual design skills with front-end development expertise and a solid understanding of modern digital marketing best practices., As a Web Designer at Performacentric, you will be responsible for designing and building modern, responsive, high-converting websites, landing pages, and digital experiences. You will work closely with marketing, sales, and product teams to create compelling user experiences that generate leads, support customer engagement, and strengthen the Performacentric brand.

The ideal candidate possesses both creative and technical capabilities, understands how design impacts conversion rates, and can translate marketing objectives into effective digital experiences. Key ResponsibilitiesWeb Design & User Experience

• Design visually compelling and highly functional websites, landing pages, and digital assets.
• Create wireframes, mockups, prototypes, and production-ready designs.
• Develop responsive user experiences that perform seamlessly across desktop, tablet, and mobile devices.
• Ensure designs align with Performacentric brand standards and messaging.
• Continuously improve user experience through testing, analytics, and optimization.

Front-End Development

• Build and maintain websites using:
• HTML5
• CSS3
• Tailwind CSS
• Vanilla JavaScript
• Develop responsive layouts optimized for performance and accessibility.
• Implement interactive features and user interface enhancements.
• Optimize website speed, performance, and Core Web Vitals.

Digital Marketing Support

• Design and build lead generation landing pages.
• Collaborate on SEO initiatives and website content optimization.
• Implement conversion rate optimization (CRO) best practices.
• Support marketing campaigns with web assets, forms, and promotional pages.
• Ensure websites are structured to maximize organic search visibility.

Collaboration & Continuous Innovation

• Work closely with content creators, marketers, developers, and leadership.
• Participate in design reviews and provide recommendations for website improvements.
• Stay current on design trends, web technologies, and digital marketing best practices.
• Contribute ideas that improve website engagement, conversion, and user satisfaction., * Design and launch new landing pages supporting marketing campaigns.
• Improve website user experience and performance metrics.
• Contribute to SEO and lead generation initiatives.
• Help create a scalable design system that supports future growth.

• Strong proficiency in:
• HTML5
• CSS3
• Tailwind CSS
• Vanilla JavaScript
• Experience building responsive, mobile-first websites.
• Understanding of website performance optimization.
• Familiarity with Git and version control workflows.
• Experience integrating forms, APIs, and third-party services.

Design Skills

• Strong visual design portfolio demonstrating:
• Website design
• Landing page design
• User experience design
• Responsive layouts
• Excellent understanding of:
• Typography
• Color theory
• Visual hierarchy
• User-centered design principles
• Ability to transform business requirements into compelling digital experiences.

Marketing Knowledge

• Understanding of:
• SEO fundamentals
• Conversion rate optimization
• Lead generation strategies
• Landing page best practices
• Digital marketing funnels
• Ability to design with business outcomes and conversions in mind.

Preferred Qualifications

Preference will be given to candidates with experience in:

• Backend development concepts
• REST API integration
• Database design fundamentals
• Analytics platforms such as Google Analytics
• AI-assisted design and development tools
• B2B SaaS or technology company environments
• UX research and A/B testing

Desired Traits

We are looking for someone who is:

• Creative and detail-oriented
• Passionate about exceptional user experiences
• Self-motivated and proactive
• Comfortable working in a fast-paced startup environment
• Results-driven and focused on business outcomes
• Continuously learning and improving their craft
• Able to balance aesthetics with performance and conversion goals, A/B Testing, Application Programming Interface (API), Artificial Intelligence (AI), Artificial Intelligence (AI) Agents, Automation, Best Practices, Brand Messaging, Business Skills, Business Solutions, Business-to-Business (B2B), CSS (Cascading Style Sheet), Consulting, Continuous Improvement, Contract Research Organization (CRO), Customer Satisfaction, Customer Support/Service, Database Design, Desktop PC, Detail Oriented, Git, Google Analytics, HTML5, Internet Technology, JavaScript, Lead Generation, Leadership, Marketing, Marketing Campaign, Marketing Objectives, Mobile Devices, Mock Up, Online Marketing, Performance Metrics, Performance Tuning/Optimization, Profit & Loss, Programming Tools, Prototyping, REST (Representational State Transfer), Resolve Customer Issues, Sales, Search Engine Optimization (SEO), Software as a Service (SaaS), Source Code/Configuration Management (SCM), Startup, Systems Scalability, Typography, User Experience Design (UXD), User Interface Design, User Interface/Experience (UI/UX), Web Design, Website Conversion, Website Optimization, Wireframes