IlmuOne Data

Cornerstone Barricades

United States

5 days ago

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Role details

Contract type

Permanent contract

Employment type

Full-time (> 32 hours)

Experience level

Starter

Experience required

1 year minimum

Working hours

Regular working hours

Job source

ilmuonedata.betterteam.com

Tech stack

Microsoft Excel A/B Testing Google AdWords Business Analytics Applications Data Mining Python (Programming Language) Lookup Table Automation of Marketing Pivot Tables Power BI Standard Sql Tableau (Software)

+4 more

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Job description

Campaign Analysis: Monitor the performance of digital marketing campaigns across various channels, including Google Ads, Facebook Ads, programmatic advertising platforms, and email marketing.
Programmatic Optimization: Manage and optimize programmatic buying strategies, specifically leveraging Google Marketing Platform (DV360), to maximize reach, audience targeting precision, and media spend efficiency.
Keyword and Audience Research: Perform keyword research and advanced audience analysis (including first-party and third-party data segmentation within DV360) to inform ad targeting and content strategies.

Requirements

Bachelor’s degree in Statistics, Mathematics, Computer Science, Industrial Engineering, Economics, or a related field. A master’s degree is a plus.
Minimum 1-2 years of experience as a Product Analyst, Data Analyst, Business Analyst, or a related role.
Experience in the tech, consulting, e-commerce, or financial services industry is highly valued.
Experience collaborating with performance marketing, growth marketing, or digital media buying teams is a strong advantage.
Proficient in SQL for data extraction and transformation.
Skilled in analytical tools such as Python, R, or advanced Excel (including pivot tables, VLOOKUP, and data modeling).
Familiar with Business Intelligence (BI) tools such as Tableau, Power BI, Looker, or Google Data Studio.
Hands-on experience with A/B testing, cohort analysis, funnel analysis, and experimentation frameworks.
Strong understanding of product metrics like conversion rate, retention, churn, LTV, CAC, and ROI.
Solid understanding of programmatic advertising ecosystem (DSP, SSP, DMP) and hands-on experience with Google Display & Video 360 (DV360) or other major DSPs.
Solid understanding of performance marketing channels such as Google Ads, Meta Ads, TikTok Ads, and other paid media platforms.
Experience in analyzing and optimizing marketing campaign performance using data.
Knowledge of channel attribution models, marketing effectiveness measurement, and budget optimization based on data insights.
Comfortable working closely with marketing teams to align performance initiatives with product goals.
Strong business acumen with the ability to turn complex data into actionable insights and strategic recommendations.
Excellent communication skills with the ability to present findings to non-technical stakeholders.
Product-oriented mindset with strategic thinking and problem-solving skills.
Holding a Google Certified Professional in Display & Video 360 or relevant programmatic certifications is highly preferred.