Director of Mobile Games User Acquisition

We’re looking for a Director of User Acquisition to lead paid growth for our flagship mobile MOBA game, while also providing strategic direction to UA efforts across our broader app portfolio.

This is a strategic role with real hands-on ownership. You’ll set the channel strategy, own ROAS targets, manage a team of 2-5 UA specialists, and work closely with creative and data to build scalable, profitable acquisition systems. The goal isn’t just growth - it’s profitable growth., * Full P&L; ownership of UA spend for the flagship game - scaling volume while maintaining ROAS positivity in Tier 1 and Tier 2 markets

• Define and execute the channel strategy across Meta and Google, with a clear expansion roadmap
• Lead, coach, and grow a UA team of 2-5 specialists - setting priorities, reviewing performance, and developing talent
• Partner with the creative team to brief, test, and iterate on performance creatives at scale
• Build and maintain reporting frameworks that connect spend to LTV, not just installs
• Provide UA direction and strategic input to other app teams across the portfolio
• Collaborate with product and data teams on measurement infrastructure, MMP setup, and attribution strategy, * Experience with DSPs or programmatic beyond Meta/Google
• Familiarity with AI-powered creative production pipelines
• Cross-vertical UA experience (gaming + other app categories)
• Background in markets with strong gaming cultures: South Korea, Taiwan, Saudi Arabia, MENA, or similar
• The flagship game’s UA is scaling with a clear, repeatable ROAS-positive playbook on Meta and Google
• A creative testing framework is running consistently, with weekly learnings feeding back into production
• The UA team has clear ownership, priorities, and a rhythm for performance reviews
• Cross-portfolio UA recommendations are being actioned by at least one other app team

• 5+ years in mobile UA, with at least 2 years in a lead or director-level role
• Proven track record scaling a mobile game profitably - Tier 1 and/or Tier 2 markets, with clear ROAS discipline
• Deep platform expertise in Meta Ads and Google UAC - campaign architecture, bidding logic, creative testing frameworks
• Strong fluency with LTV modeling, cohort analysis, and ROAS-based decision-making
• Experience managing or mentoring UA specialists and reviewing their work at a strategic level
• Comfortable working with MMPs (Adjust, AppsFlyer, or equivalent) and building attribution clarity
• Ability to communicate UA strategy clearly to non-UA stakeholders - product, finance, leadership