Social Media Specialist

• Own day-to-day management of Instagram, Facebook, LinkedIn, TikTok, and any other relevant platforms
• Build and execute a content strategy that drives local brand authority, follower growth, and qualified customer inquiries
• Edit and curate high-resolution photo/video assets provided by our in-house photographer into platform-ready Reels, TikToks, graphics, and posts
• Write copy that matches our brand voice: polished, personal, and rooted in craftsmanship
• Execute organic and basic boosted local ad strategies to drive brand awareness and qualified customer inquiries across the tri-state area
• Respond promptly to comments, DMs, and inquiries to foster community and pass potential sales leads to our customer service team
• Monitor trending hashtags, topics, and competitor activity to keep content relevant and timely
• Track performance metrics - engagement, reach, and inquiry generation - and adjust strategy based on data-driven insights
• Coordinate with sales and customer service teams to surface content opportunities like client testimonials and reviews
• Flag potential reputation concerns to leadership as they arise
• Collaborate with the team and our photographer to identify content opportunities

• Proven experience growing social accounts - professional, agency, or platform-side experience (Instagram, Meta, LinkedIn, or similar) strongly preferred
• Portfolio or work samples demonstrating short-form video editing (Reels/TikTok), copywriting, and social account growth
• Hands-on experience with video/graphic editing tools (CapCut, Adobe Premiere, Canva, or similar)
• Familiarity with Meta Business Suite for local post boosting; full Ads Manager experience a plus
• Platform-specific fluency across Instagram, LinkedIn, TikTok, and Facebook
• Excellent writing skills and a sharp eye for visual brand consistency
• Track record of measurable follower/engagement growth you can speak to
• Comfortable adapting quickly as platforms, algorithms, and trends shift
• Self-starter who can work independently and take ownership of the channel
• Familiarity with the trades, home services, or construction industry a plus, but not required

Pulled from the full job description

• 401(k)
• Health insurance
• 401(k) matching
• Paid time off
• Paid sick time
• Paid holidays, * Ground-floor opportunity to build a brand’s social presence from the inside
• Full creative ownership of strategy and content direction
• [Health insurance / PTO / 401k - list what applies]
• Work alongside a hands-on team building real, tangible projects - great source material for content

Schedule

Full-time, on-site at our Bedford Hills office, Monday through Friday, 9:00 AM to 5:00 PM. No nights or weekends.

Compensation and Benefits

• $22.02 to $32.69 per hour, based on experience

• Health insurance with company contribution, eligible after 90 days

• 401(k) with company match, eligible after one year

• Paid vacation that grows with tenure

• Paid sick leave and six paid holidays

Tri State Gate is a custom gate, fence, and automation company serving the tri-state area. We’re a family-run business with a small, tight-knit office team - the kind of place where you’ll know everyone by name in your first week. Our clients are discerning and expect a polished, personal experience from the first phone call to long after the work is done.