Digital Analytics Tagging Manager

The Digital Tagging Manager supports the collection of high quality digital data from HL’s digital front ends by helping to specify, implement, validate, and distribute event level data using Google Tag Manager (GTM). Working closely with the Senior Digital Tagging Manager, Digital Analytics, and Data Activation teams, this role ensures that tracking is implemented accurately, consistently, and in line with agreed measurement frameworks.

The role plays a key part in translating tracking requirements into robust GTM implementations that support analytics, experimentation, and advertising use cases. The Digital Tagging Manager is curious and proactive, contributing ideas for improving data collection and coverage, while understanding the importance of privacy by design, consent, and disciplined data collection methodology in a regulated environment.

What you will be doing

• Implement and maintain digital tracking across web and app front ends using Google Tag Manager.
• Support the specification of event tracking requirements for analytics, experimentation, and advertising use cases.
• Configure tags, triggers, and variables in GTM in line with agreed data layer and measurement standards.
• Validate data collection through testing, debugging, and QA to ensure accuracy and completeness.
• Support the distribution of collected data to downstream tools (e.g. analytics, activation, media platforms).
• Work closely with Senior Digital Tagging Manager to improve data collection coverage and consistency.
• Collaborate with Engineering, Product, Analytics, and Activation teams to embed tagging into delivery processes.
• Identify tracking gaps, issues, or risks, escalating where appropriate with clear evidence.
• Adhere to data privacy, consent, and regulatory requirements, ensuring tagging implementations follow approved patterns.

• Hands-on experience implementing digital tracking using Google Tag Manager.
• Understanding of event-based data collection for analytics and/or advertising purposes.
• Experience with enterprise Digital Analytics tools, ideally Amplitude.
• Experience working with data layers, events, and front-end implementations.
• Strong attention to detail and disciplined approach to validation and QA.
• Experience with using Javascript to collect and manipulate data from front end applications.
• Awareness of privacy, consent, and regulatory considerations in data collection.
• Curious and proactive mindset, with willingness to learn and improve tagging approaches.
• Experience in financial services or regulated industries preferred but not required.

This role is based in Bristol head office, BS1 5HL. This role is permanent, full time, 37.5 hours per week, Monday to Friday. We have returned to the office with a 3 days in the office pattern., * Discretionary annual bonus* and annual pay review

• 25 days* holiday plus bank holidays and 1-day additional Christmas closure
• Option to purchase an additional 5 days holiday**
• Flexible working options available, including hybrid working
• Enhanced parental leave
• Pension scheme up to 11% employer contribution
• Income Protection and Life insurance (4 x salary core level of cover)
• Private medical insurance*
• Health care cash plans - including optical, dental, and out patientcare
• Health screening programme
• Help@hand - confidential support including mental health counselling and remote GP
• Wellhub - unlimited access to fitness providers and wellness coach sessions
• Variety of travel to work schemes with bike storage and shower facilities
• Inhouse barista and deli serving subsidised coffee and sandwiches
• Two paid volunteering days per year
• dependant on role level

** only available to select during our annual benefits window, in November each year

Here at HL, we’re the UK’s number 1 investment platform for private investors, based in Bristol. For more than 40 years we’ve helped investors save time, tax and money on their investments.

To achieve our mission, we believe we have a workplace like no other, with constant learning, dynamic teams, and a great ethos. We’re steered by core values that promote service, quality, innovation, and opportunity in everything we do.