Direct-To-Consumer-Patient Adv. Analytics and AI, Insights and Measurement Product Owner

As the DTC/P Insights & Measurement Product Owner you will lead the:

• Design, Operationalization, and Interpretation of the measurement and insights capabilities of the DTC/P ecosystem; ensuring the measurement insights are activation ready to support all the Use Cases required by the Business
• Innovation of the DTC/P cross media intelligences measurement and reporting capabilities ensuring the platform and assets are Future Fit ready, able to support AI mediated engagement throughout the customer journey lifecycle
• Impact assessment of key digital direct consumer/patient experience products and subsequent advancements required in measurement and insights to support ongoing initiatives

Additionally, you will take an active role in the delivery and:

• Participate in business reviews as a cross-media intelligence measurement subject matter expert,
• Providing insights and recommendations for optimizations to participating stakeholders
• Articulating cross media intelligence concepts, the drivers behind the measurement observations, and ROI to non-technical stakeholders
• Work with the DTC/P team, business stakeholders, and the systems integrator to define the required KPI’s, reporting insights, and dashboard designs
• Create processes and procedures for measurement and insights reporting, as well as provide recommendations for optimizations based upon measured media, audience, and placement performance
• Navigate and resolve conflicts between competing stakeholder priorities by providing insights to allow stakeholders to make data-driven recommendations balancing business value, technical feasibility, and resource constraints, * Collaborate with cross-functional teams to gather requirements, drive measurement and insight strategy
• Capture business needs and impact to support the business case creation
• Assess the risks of various solutions and prioritize competing business demands
• Elicit and document requirements
• Define, set up, and validate that the solution meets functional and non-functional requirements
• Design and implement the end-to-end product vision and delivery based on impact assessments with special emphasis on measurement and reporting
• Performance Measurement: Analyze patient acquisition costs and conversion rates across spectrum on nonlinear customer journey
• Reporting & Visualization: Develop and interpret measurement dashboards for key stakeholders to monitor real-time performance indicators and digital media engagement trends
• Actionable Insights & Optimization: Translate complex insights into strategic recommendations for campaign and media optimization recommendations
• Standardize and deliver digital products with a focus on the consumer/patient experience analytics and AI
• Promote architectural consistency and usability standards; define and execute test cases
• Manage the DTC/P Measurement & Insights product roadmap, including budget planning, resource allocation, and feasibility assessments
• Provide consultative support on business-led technology initiatives
• Identify opportunities for business-led delivery; coach employees to make use of technology and information

• A strong background in Data, Analytics, Measurement and passion for driving innovation through foundational data-driven solutions
• 5+ years of experience in cross media intelligence; the foundational data that informs the intelligence, and the ability to communicate insights and recommendations for media optimizations to business stakeholders
• Extensive experience of digital media audience activation and measurement reporting
• Experience with interacting with digital media publishers, negotiations, onboarding, data consumption
• Experience utilizing digital media impression log data feeds
• Experience working in LiveRamp Safe Haven data clean room for digital media activation and cross media measurement and intelligence, * Bachelor’s degree in Computer Science, Information Systems, or other related degree
• At least 5 years of experience in cross media intelligence; the foundational data that informs the intelligence, and the ability to communicate insights and recommendations for media optimizations to business stakeholders
• Ability to rapidly understand key business processes and their corresponding data flows
• Proficiency in segmentation testing, A/B testing methodologies, and experimental design for impact assessments
• Knowledge of KPIs, hierarchies, and the understanding of data relationships
• Hands-on experience with LiveRamp (or equivalent) Safe Haven data collaboration & clean room audience build, media activation, and measurement environment
• Functional knowledge of data consumption layers and consumption ready datasets to inform measurement and intelligence
• Hands-on experience with Media Partners, with particular focus on media measurement, data integration and data ready platform consumption
• Deep understanding of measurement and cross media intelligence

Core soft skills requirements

• Track-record of problem-solving & overcoming roadblocks in a complex environment, with a “get things done” mindset
• Strong cross-functional leadership & influencing skills including an ability to work efficiently cross-functionally with:
• Internal/external data engineers and data scientists to test outcomes and recommend enhancements
• Business stakeholders to understand business priorities and pull through digital solutions
• Proven ability to build credibility and trust with business stakeholders:
• Translating technical complexity into business value and strategic impact
• Delivering on commitments and managing stakeholder expectations proactively
• Demonstrating business acumen and understanding of commercial/medical priorities
• Strong verbal and written communication skills

Preferred experience

• Pharmaceutical consumer prospecting experience, e.g., knowledge of healthcare data privacy & compliance regulations
• Experience in Identity Resolution, Match Rates, Tagging, & Inter-Connectivity of various digital data sets.
• Experience with model-based audience creation; look-a-like modeling; test and control; segmentation.
• Experience in Agile development processes and DevOps methodology / principals.
• Foundational data experience. Data dictionary, Taxonomy, Naming Conventions.

• Bring the miracles of science to life alongside a supportive, future-focused team.
• Discover endless opportunities to grow your talent and drive your career, whether it’s through a promotion or lateral move, at home or internationally.
• Enjoy a thoughtful, well-crafted rewards package that recognizes your contribution and amplifies your impact.
• Take good care of yourself and your family, with a wide range of health and wellbeing benefits including high-quality healthcare, prevention and wellness programs and at least 14 weeks’ gender-neutral parental leave.

We’re an R&D-driven, AI-powered biopharma company committed to improving people’s lives and delivering compelling growth. Our deep understanding of the immune system - and innovative pipeline - enables us to invent medicines and vaccines that treat and protect millions of people around the world. Together, we chase the miracles of science to improve people’s lives.