Digital Analytics Manager

When you join the American Academy of Family Physicians (AAFP), you are at the center of transforming health care. You are on the leading edge of ensuring family doctors have what they need to adapt, and you are part of a legacy that has been instrumental in improving and advocating for family medicine since 1947. Make an impact that matters. Be Team AAFP., The Digital Analytics Manager provides insights into digital analytics and performance, turning data into decisions.

In this role, your key responsibilities will include the development of digital analytics standards, creating dashboards, reports and visualizations. Additionally, you will analyze performance across channels, devices, browsers, products and organization member segments, as well as identifying tracking gaps and improving data collection. You’ll partner with our technical teams on tags, parameters and integrations, recommend strategies to improve digital performance, present insights and project updates to executive leadership, and evaluate and implement new analytics methodologies and metrics.

Other duties as assigned.

• Minimum of 6 years of experience in digital analytics, web analytics, marketing analytics, or a related field.

• Experience building and maintaining dashboards, reports, datasets, and data visualizations.

• Strong analytical skills to identify trends, gaps, and optimization opportunities across digital channels.

• Experience with tracking implementation, tag management, data collection, and analytics integrations.

The American Academy of Family Physicians and its chapters proudly represent more than 124,500 family physician, resident, and medical student members. Family physicians play a critical role in improving the health of patients, families, and communities across the United States.

The AAFP is committed to helping family physicians improve the health of Americans by advancing the specialty of family medicine, saving members time, and maximizing the value of membership . Our focus every day is to help family physicians spend more time doing what they do best: providing quality and cost-effective patient care. The AAFP delivers value to its members through each of its strategic priorities.