Senior Web Specialist

The Senior Web Specialist is responsible for building, maintaining, and optimizing branded marketing and e-commerce websites that strengthen clients’ digital presence while providing technical leadership and project support. This role sits inside a fast-paced, multi-client agency environment where you’ll be moving between several client projects in a single day and combines hands-on web development with structured project scoping, workload management, and cross-functional collaboration to ensure projects are delivered on time, on budget, and to a high standard of quality.

The Senior Web Specialist works closely with design, copy, digital, account management, and leadership teams to foster a collaborative, accountable, and efficient work environment. This role is responsible for managing and prioritizing work from the project queue, assessing project scope, and estimating timelines to support accurate quoting and planning.

The role also focuses on establishing best practices, supporting team members, and upholding consistent technical and quality standards across all web projects.

Responsibilities & Duties

Web Maintenance (40%)

• Maintain, update, and optimize existing WordPress and Shopify marketing and e-commerce websites to ensure ongoing performance, security, accessibility, and reliability.
• Troubleshoot and resolve website issues efficiently while maintaining quality standards and adherence to best practices.
• Perform routine updates, enhancements, and fixes while ensuring sites remain aligned with SEO, performance, and accessibility best practices.
• Build, test, and deploy marketing and email integrations, including Klaviyo and Mailchimp, as part of ongoing site maintenance and optimization.
• Maintain organized documentation, assets, and records related to ongoing maintenance work.

Web Development (40%)

• Develop and enhance marketing and e-commerce websites using WordPress, Shopify, WooCommerce, Figma, and BigCommerce, while working within existing themes and frameworks, with custom development as needed.
• Implement UX/UI recommendations in close collaboration with design and digital teams, ensuring accurate execution and high-quality user experiences.
• Develop scalable, maintainable solutions that balance corporate design systems with custom development needs.
• Serve as a technical resource for complex development challenges and architectural decisions.
• Establish, document, and uphold development standards, workflows, and best practices across projects.
• Support other web developers through code review, knowledge sharing, and technical guidance to promote consistency, quality, and professional growth.
• Stay current with web development trends and recommend improvements that strengthen FPW’s web capabilities.

Project Scoping (15%)

• Accurately assess project scope, complexity, timelines, and required resources with clients and account managers to support quoting, planning, budgeting, and resource balancing.
• Provide reliable time estimates and proactively identify risks, dependencies, and potential scope changes.
• Track project progress, communicating clearly and consistently with account management, design, copy, digital, and leadership teams to ensure alignment, smooth handoffs, and shared expectations..
• Serve as a solutions-oriented team member, focused on practical outcomes, efficiency, and client success.

Additional Responsibilities (5%)

• Identify and recommend process improvements to increase efficiency, profitability, and team capacity.
• Support accurate documentation, asset organization, and knowledge sharing across ongoing and completed projects.
• Perform other duties as assigned.

• Minimum 1 year of experience in a client-facting, multi-account agency role
• Bachelor’s degree in Web Development, Graphic Design, or a related field
• Minimum 3 years of professional web development experience
• Demonstrated professional experience with WordPress, Shopify, BigCommerce, and Figma e-commerce platforms
• Proficiency in HTML, CSS, PHP, JavaScript, and MySQL
• Proven ability to scope projects accurately, estimate timelines, and assess budget impact
• Strong project management skills with the ability to juggle multiple priorities and switch gears quickly
• Collaborative, solutions-oriented mindset with a strong sense of ownership and accountability
• Ability to work on-site and live in the Eugene/Springfield area

Preferred Qualifications

• Familiarity withMailchimp and Klaviyo
• Experience working within pre-built themes and corporate design systems
• SEO optimization and performance tuning experience
• Prior experience mentoring or supporting other developers in an agency or team environment

Skills & Competencies

• Strong organizational skills and attention to detail
• Ability to work effectively under frequent interruptions and shifting priorities
• Critical thinking and analytical problem-solving
• Team-first mentality with a willingness to mentor and support peers
• Adaptability and openness to feedback
• Excellent verbal and written communication skills, including explaining technical concepts to non-technical audiences, * Do you have demonstrated professional experience with WordPress, Shopify, BigCommerce, and Figma e-commerce platforms? If not all, which one do you have experience in?
• Do you have proficiency in HTML, CSS, PHP, JavaScript, and MySQL? If not all, which ones do you have proficiency in?

Education:

• Bachelor’s (Required)

Experience:

• professional web development: 3 years (Required)
• creative agency: 1 year (Required)

Pulled from the full job description

• Professional development assistance
• Health insurance
• 401(k) matching
• Paid time off
• Vision insurance, * 401(k) matching
• Health insurance
• Paid time off
• Professional development assistance
• Vision insurance

Pay: $58,000.00 - $62,000.00 per year

Benefits:

• 401(k) matching
• Health insurance
• Paid time off
• Professional development assistance
• Vision insurance

FPW Media is a full-service creative team of 40+ professionals with one focus: making the impossible possible for our clients. We partner with brands across industries including agriculture and timber, consumer products, healthcare, and professional services. From national campaigns to community initiatives, we design visuals, produce films, launch websites, and deliver marketing that drives measurable results.

What motivates us goes beyond deliverables. We’re driven by helping clients achieve growth, visibility, and impact. We thrive on creative problem-solving, the energy of collaboration, and the challenge of producing work that stands out in crowded markets. Our culture is fast-paced and ambitious, yet supportive and grounded in the belief that when our people grow, our company grows too.