Marketing Technologist - IT, Grooming Digital Presence & DTC

Experteer Overview In this role you will bridge marketing, IT, and data to evolve MarTech for Grooming brands’ websites and DTC stores. You’ll translate business needs into technology plans, optimize digital experiences, and support consumer data activation and measurement. You work with cross-functional partners to ensure compliant, scalable platforms and reliable operations. You’ll explore emerging MarTech opportunities to improve search visibility, personalization, and online shopping experiences. This position offers the chance to shape digital capabilities at a leading consumer goods company in Boston. Compensation / Benefits * Own and improve MarTech capabilities for Grooming websites and DTC stores, including launches, migrations, and platform changes * Translate Marketing and business needs into technology requirements, delivery plans, backlogs, and measurable outcomes * Support SEO, Generative Engine Optimization, metadata, structured data, page experience, crawlability, and content performance * Use analytics to identify opportunities and provide actionable recommendations across websites, CRM, data flows, and operational health * Support consumer data activation (CRM foundations, data flows, segmentation, audiences, personalization, lifecycle journeys) * Identify and scale opportunities in MarTech and digital commerce (TikTok Shops, social commerce, headless commerce, AI-enabled operations) * Ensure operational health, privacy, security, compliance, SOPs, and support models * Manage digital agencies, vendors, and platform partners for quality, compliance, and continuous improvement Tasks * Bachelor’s degree in listed fields * Experience with consumer-facing digital platforms (websites, eCommerce/DTC, CRM, content management, analytics) * Experience translating business requirements into technology plans * Working knowledge of digital analytics, tagging, data flows, or dashboards * Experience working with external delivery partners * Understanding of privacy, security, access control, or compliance for consumer digital experiences * Ability to work from Boston office 3 days/week Key requirements *

aaav_ performance * Use analytics to identify opportunities and provide actionable recommendations across websites, CRM, data flows, and operational health * Support consumer data activation (CRM foundations, data flows, segmentation, audiences, personalization, lifecycle journeys) * Identify and scale opportunities in MarTech and digital commerce (TikTok Shops, social commerce, headless commerce, AI-enabled operations) * Ensure operational health, privacy, security, compliance, SOPs, and support models * Manage digital agencies, vendors, and platform partners for quality, compliance, and continuous improvement Tasks * Bachelor’s degree in listed fields * Experience with consumer-facing digital platforms (websites, eCommerce/DTC, CRM, content management, analytics) * Experience translating business requirements into technology plans * Working knowledge of digital analytics, tagging, data flows, or dashboards * Experience working with external delivery partners * Understanding of privacy, security, access control, or compliance for consumer digital experiences * Ability to work from Boston office 3 days/week Key requirements *