Digital Analytics Project Manager (GA4 & GTM)

We are seeking an experienced Digital Analytics Project Manager to lead and coordinate complex digital analytics and measurement initiatives across web and digital product environments. This role will be responsible for driving end-to-end delivery of analytics projects, including requirements gathering, measurement planning, GA4 and Google Tag Manager (GTM) implementations, stakeholder alignment, and analytics governance.

The ideal candidate combines strong project management expertise with hands-on knowledge of digital analytics technologies, enabling them to effectively bridge business, product, analytics, and engineering teams while ensuring accurate and scalable measurement solutions.

Your Role

• Manage analytics projects, timelines, risks, dependencies, and stakeholder communications.
• Collaborate with business, product, engineering, QA, and analytics teams to deliver measurement solutions.
• Translate business requirements into tracking and measurement specifications.
• Coordinate GA4, GTM, data layer, and event tagging implementations.
• Support QA, validation, and troubleshooting of analytics implementations.
• Maintain analytics governance, documentation, and measurement standards.

• 5+ years of project/program management experience in digital analytics, martech, or digital product environments.
• Working knowledge of Google Analytics 4 (GA4) and Google Tag Manager (GTM).
• Experience managing tagging, measurement, or analytics implementation projects.
• Strong understanding of event tracking, data layers, and analytics QA processes.
• Excellent stakeholder management, communication, and organizational skills., * Hands-on experience with GA4 and GTM configuration or troubleshooting.
• Experience with product analytics, customer journey measurement, and digital instrumentation.
• Familiarity with privacy and consent management requirements.
• Experience with Jira, Confluence, or similar project management tools.

The base compensation range for this role in the posted location is:$68,911 - $161,544

Capgemini provides compensation range information in accordance with applicable national, state, provincial, and local pay transparency laws. The base compensation range listed for this position reflects the minimum and maximum target compensation Capgemini, in good faith, believes it may pay for the role at the time of this posting. This range may be subject to change as permitted by law.

The actual compensation offered to any candidate may fall outside of the posted range and will be determined based on multiple factors legally permitted in the applicable jurisdiction.

These may include, but are not limited to: Geographic location, Education and qualifications, Certifications and licenses, Relevant experience and skills, Seniority and performance, Market and business consideration, Internal pay equity.

It is not typical for candidates to be hired at or near the top of the posted compensation range.

In addition to base salary, this role may be eligible for additional compensation such as variable incentives, bonuses, or commissions, depending on the position and applicable laws.

Capgemini offers a comprehensive, non-negotiable benefits package to all regular, full-time employees. In the U.S. and Canada, available benefits are determined by local policy and eligibility and may include:

• Paid time off based on employee grade (A-F), defined by policy: Vacation: 12-25 days, depending on grade, Company paid holidays, Personal Days, Sick Leave

• Medical, dental, and vision coverage (or provincial healthcare coordination in Canada)
• Retirement savings plans (e.g., 401(k) in the U.S., RRSP in Canada)
• Life and disability insurance
• Employee assistance programs
• Other benefits as provided by local policy and eligibility

Important Notice: Compensation (including bonuses, commissions, or other forms of incentive pay) is not considered earned, vested, or payable until it becomes due under the terms of applicable plans or agreements and is subject to Capgemini’s discretion, consistent with applicable laws. The Company reserves the right to amend or withdraw compensation programs at any time, within the limits of applicable legislation.

Choosing Capgemini means choosing a company where you will be empowered to shape your career in the way you’d like, where you’ll be supported and inspired by a collaborative community of colleagues around the world, and where you’ll be able to reimagine what’s possible. Join us and help the world’s leading organizations unlock the value of technology and build a more sustainable, more inclusive world., Capgemini is a global business and technology transformation partner, helping organizations to accelerate their dual transition to a digital and sustainable world, while creating tangible impact for enterprises and society. It is a responsible and diverse group of 340,000 team members in more than 50 countries. With its strong over 55-year heritage, Capgemini is trusted by its clients to unlock the value of technology to address the entire breadth of their business needs. It delivers end-to-end services and solutions leveraging strengths from strategy and design to engineering, all fueled by its market leading capabilities in AI, generative AI, cloud and data, combined with its deep industry expertise and partner ecosystem.