Brand & Social Media Specialist

You’ll help develop and execute marketing and content across our dealerships, departments and communities.

• Build and manage a multi-location content calendar
• Develop campaigns around business objectives
• Proactively identify stories and content opportunities
• Capture authentic photos and video using your iPhone
• Create content for Facebook, Instagram, TikTok and YouTube
• Produce short-form and long-form content
• Write social posts, website content, emails and newsletters
• Interview employees, customers and community members
• Repurpose content across multiple platforms
• Manage website and email content
• Coordinate community events and marketing initiatives
• Get employees and managers involved when their participation is needed
• Review analytics and adjust based on results
• Coordinate outside photographers, videographers, designers and other vendors when needed

You’ll have freedom to experiment, but you’ll also be expected to stay organized, meet deadlines and follow through., * Facebook, Instagram, TikTok and YouTube

• Short-form and long-form content
• Basic video editing and graphic design
• Website content management
• Email/newsletter marketing
• Digital advertising fundamentals
• Social media analytics and performance measurement

Professional photography, videography, Adobe Creative Suite, advanced graphic design and advanced editing skills are positives-but they’re preferred skills, not the centerpiece of this position.

What Success Looks Like

Six months in, we want to see structure, consistency and momentum.

Our content calendar is organized. Our departments know what’s coming. Our employees are getting involved. Our social channels consistently showcase our people, sales, service, parts, customers and communities.

Marketing isn’t simply reacting to requests.

Instead, we want someone thinking:

"Here’s what we’re trying to accomplish. Here’s the campaign. Here’s the content we need. Here’s who needs to be involved. Here’s when we’re publishing it. And here’s how we’ll know if it worked."

• Highly organized and proactive
• Personable and comfortable working with different personalities
• A strong communicator, writer and storyteller
• Creative, energetic and willing to experiment
• Comfortable coordinating multiple departments and locations
• Able to turn a business objective into a marketing idea
• Comfortable working independently and taking initiative
• Interested in community involvement and relationship building
• Comfortable using analytics to determine what’s working

Most importantly, you should enjoy making things happen., A specific degree or automotive experience isn’t required if you can demonstrate the ability to engage people, organize moving pieces, find stories and produce results.

Pulled from the full job description

• Paid training
• Health insurance
• Retirement plan
• Paid time off
• Employee discount
• Vision insurance
• Dental insurance, * Resume
• Examples of social media accounts you’ve managed
• Examples of content you’ve created
• Portfolio, if applicable
• A short explanation of why you think you’d be a good fit

We’re interested in seeing how you think, not just how polished your production work looks.

During the interview process, we’ll want to understand how you’ve:

• Managed a content calendar
• Prioritized competing requests
• Gotten reluctant people involved
• Turned an idea into published content
• Measured whether content worked
• Adjusted your strategy based on results

Organization, initiative, communication and judgment will matter just as much as production quality., * Medical, Dental & Vision Insurance

• Employer-Paid Life Insurance
• Retirement Savings Plan
• Paid Time Off
• Paid Holidays
• Paid Training
• Employee Discounts on Vehicle Purchases, Parts & Services

Why Bill Harris Dealerships?

We believe great businesses are built by taking care of great people.

Our team members are valued individual contributors, and we want them to know their work matters.