Business Intelligence Principal of Marketing

The Business Intelligence Principal-Marketing supports Uniti Fiber’s marketing organization by turning market, campaign, customer, and sales data into actionable insights that improve growth, brand awareness, and go-to-market performance. This role serves as a key strategic partner to Marketing, Sales, Product, and Finance by building dashboards, analyzing campaign effectiveness, identifying market opportunities, and helping leadership make data-driven decisions., * Build and maintain dashboards, scorecards, and reporting for marketing performance, pipeline contribution, campaign ROI, and lead conversion.

• Analyze customer, prospect, and market data to identify trends, whitespace opportunities, and growth segments for Uniti Fiber.
• Partner with marketing leadership to measure brand awareness, demand generation performance, and channel effectiveness.
• Deliver insights on pricing, competitive positioning, customer behavior, and market penetration.
• Create executive-ready presentations, reports, and recommendations based on data findings.
• Support forecasting, planning, and annual marketing strategy development with data-backed analysis.
• Help improve data quality, reporting processes, and workflow efficiency across marketing systems and business tools.
• Work cross-functionally with Sales, Product, Finance, and Operations to align metrics and reporting definitions.
• Translate complex data into clear business recommendations for non-technical stakeholders.
• Identify opportunities for automation, segmentation, and improved campaign targeting.

This position requires strong analytical ability, business judgment, communication skills, and the ability to manage multiple priorities in a fast-paced environment., * Bachelor’s degree in marketing, business, analytics, statistics, finance, or related field, or equivalent work experience.

• College degree and 8+ years professional level experience with 3-4 years supervisory experience; or 12+ years professional level-related experience with 3-4 years supervisory experience; or an equivalent combination of education and professional level related experience required. Strong experience with BI and reporting tools such as Power BI, Tableau, or similar platforms.
• Advanced skills in Excel and experience working with large datasets.
• Experience with SQL, CRM platforms, and marketing data environments.
• Strong understanding of funnel metrics, campaign attribution, segmentation, and performance measurement.
• Excellent written and verbal communication skills.
• Strong organizational skills, attention to detail, and the ability to manage multiple assignments.
• Ability to exercise sound judgment and translate analysis into business action.

Even Better:

• Experience in telecommunications, fiber infrastructure, wholesale, enterprise technology, or B2B services.
• Experience with Salesforce, marketing automation tools, and dashboard development.
• Familiarity with pricing analysis, market sizing, and competitive intelligence.
• Experience supporting executive teams with strategic reporting and business reviews.
• Understanding of KPI development for enterprise sales and marketing organizations.

Pulled from the full job description Tuition reimbursement AD&D insurance 401(k) Health insurance Vision insurance Dental insurance Flexible spending account, Our Benefits:

• Medical, Dental, Vision Insurance Plans
• 401K Plan
• Health & Flexible Savings Account
• Life and AD&D, Spousal Life, Child Life Insurance Plans
• Educational Assistance Plan

Uniti is an equal opportunity employer. At Uniti, we celebrate the authenticity and uniqueness of our people and their ideas. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, age, national origin, genetic information, protected veteran status, current military status, disability, sexual orientation, marital status, creed, citizenship status, or any other status protected by law, and to give full consideration to qualified disabled individuals and protected veterans.

Actual base pay for this job will depend on the candidate’s primary work location and other factors, such as relevant skills and experience.

Uniti is a premier insurgent fiber provider dedicated to enabling mission-critical connectivity across the United States.

With a steadfast commitment to customer service, operational excellence, and superior network capabilities, Uniti builds, operates and delivers critical fiber-based communications services to connect and empower people and businesses., What Success Looks Like:

• Improved visibility into marketing performance and pipeline contribution.
• Better targeting of high-value customer segments and growth opportunities.
• Faster, clearer decision-making through accurate dashboards and reporting.
• Stronger alignment across marketing, sales, and leadership on performance metrics.
• Actionable insight that helps Uniti Fiber grow market awareness and revenue.

Equipment Used in Job Performance: Computer, Printer, Fax, Telephone, Basic Office Supplies, Copier