Product Owner

• Configure, test, deploy, and iterate personalized journeys/campaigns based on Next Best Action strategy and business requirements.
• Collaborate with data analytics teams to build, refine, and validate audience segments using real-time behavioral signals and profile attributes within customer experience platforms.
• Partner with lifecycle marketers, data scientists, and channel leads to activate journey logic and improve targeting effectiveness.
• Conduct rigorous quality assurance across journey/campaign components including events, wait steps, personalization rules, and cross-channel triggers.
• Monitor journey performance, resolve execution issues, and partner with analytics to refine logic and improve outcomes.
• Serve as a subject matter expert (SME) for customer journey optimization and experience platform capabilities, and support upskilling efforts across the team.
• Contribute to platform governance, best practices, and continuous improvement in journey orchestration.

Use your skills to make an impact

• Deliver real-time, personalized member journeys/campaigns that enhance engagement and satisfaction.
• Ensure accurate, compliant, and effective execution of Next Best Action logic across digital and offline channels.
• Drive operational excellence through hands-on configuration, QA, and platform stewardship.
• Champion innovation and continuous improvement in marketing operations and customer experience.

• Be authorized to work in the United States
• Not require sponsorship of any kind for the duration of the assignment
• Be able to work on a W-2 basis. C2C or 1099 is not permitted for this position
• Be able to work Eastern Time Zone hours, * Bachelor’s degree in marketing, business, or a related field or 3-5 years’ working within a marketing campaign delivery team.
• 3+ years of experience in marketing operations, lifecycle marketing, or digital campaign execution.
• 2+ years of hands-on experience configuring journeys/campaigns in marketing automation, customer experience, or similar platforms.
• Strong understanding of customer journey logic, event triggers, decision orchestration, and personalization.
• Effective communicator with the ability to collaborate across technical and business teams.
• Comfortable working in agile pod-based, or cross-functional environments., * Certifications in customer experience or journey optimization platforms.
• Familiarity with real-time customer data platforms, data schemas, or event tagging.
• Experience in highly regulated industries such as healthcare or financial services.
• Exposure to JSON, event payloads, or API-driven personalization.
• Experience with responsive email design and accessibility standards.
• Understanding of Next Best Action personalization logic frameworks.

Aquent Talent connects the best talent in marketing, creative, and design with the world’s biggest brands. Our eligible talent get access to amazing benefits like subsidized health, vision, and dental plans, paid sick leave, and retirement plans with a match. We also offer free online training through Aquent Gymnasium.

Join a leading organization in the healthcare industry dedicated to enhancing the well-being of millions. This company is at the forefront of innovation, leveraging cutting-edge technology to deliver personalized experiences that truly make a difference in people’s lives. Partner with Aquent to contribute to a mission-driven environment where your work directly impacts customer satisfaction and engagement, fostering healthier communities.

We are seeking a dynamic and skilled individual to take on a pivotal role in shaping real-time customer experiences. This is an exciting opportunity to translate strategic visions into impactful, personalized journeys that directly enhance customer engagement and satisfaction. You will be at the heart of optimizing interactions across various touchpoints, ensuring every customer receives the most relevant and timely information. Your expertise will drive operational excellence and champion continuous improvement in how we connect with our customers, making a tangible difference in their journey with us.