Paid Social Specialist

Blizzard Entertainment is seeking a Paid Social Specialist to temporarily support the Paid Media team in Irvine, CA. In this role, you will report to the Senior Manager, Activation, and help drive the planning, execution, and optimization of Blizzard’s Paid Social campaigns during an upcoming period of increased campaign activity. The paid social channels will include Meta, Reddit, TikTok, and Snap., * Work alongside strategy, operations, and other activation team members to successfully plan, build, and launch upcoming paid campaigns across social platforms such as Meta, Reddit, TikTok, and Snap.

• Execute campaign trafficking, QA, and ad operations workflows with a high degree of accuracy and timeliness, including launching new assets and copy, generating screenshots, and QA’ing live links for adherence to safe zones.
• Work cross-functionally to brief, review, and launch new assets and copy.
• Leverage dashboards and other available reporting tools to monitor daily pacing and evaluate the performance of active campaigns
• Make regular data-driven optimizations to improve performance against KPIs such as ROAS, CPA, CAC, efficient reach, views, and brand lift.
• Prepare and present weekly performance reporting, sharing performance trends, key insights, and strategic recommendations that drive measurable business impact.
• Uncover and pitch ongoing opportunities for testing and innovation
• Own financial tracking across assigned campaigns and support accurate vendor billing and payments.
• Participate in cross-functional initiatives shaping the future of media buying and activation.

The ideal candidate is a self-starter, a team player, and eager to deepen their expertise in paid advertising. If you have a passion for gaming and enjoy a high-growth, collaborative environment, we encourage you to apply!, * 5+ years of recent hands-on experience activating Paid Social performance campaigns required.

• Experience optimizing towards KPIs such as ROAS, CPA, CAC, efficient reach, views, and brand lift required.
• Ability to become productive quickly and contribute effectively in a contract-based role with defined project timelines and deliverables
• Highly self-motivated, with the ability to thrive in a fast-paced, results-driven environment.
• Strong Excel and analytical skills; able to extract actionable insights from complex data sets and make clear strategic recommendations.
• Strong communication skills and a solutions-oriented mindset.

• Capable of managing multiple projects with competing deadlines.

• Comfortable owning and managing large budgets/investment levels.
• Flexibility to support occasional evening or weekend work during peak campaign periods.

Bonus Points

• Certification in paid media platforms such as Meta, Reddit, TikTok, Google Ads, Snap.
• Passionate gamer with knowledge of Blizzard games, products, and services.

We provide a suite of benefits that promote physical, emotional and financial well-being for ‘Every World’ - we’ve got our employees covered! Subject to eligibility requirements, the Company offers comprehensive benefits including:

• Medical, dental, vision, health savings account or health reimbursement account, healthcare spending accounts, dependent care spending accounts, life and AD&D insurance, disability insurance;
• 401(k) with Company match, tuition reimbursement, charitable donation matching;
• Paid holidays and vacation, paid sick time, floating holidays, compassion and bereavement leaves, parental leave;
• Mental health & wellbeing programs, fitness programs, free and discounted games, and a variety of other voluntary benefit programs like supplemental life & disability, legal service, ID protection, rental insurance, and others;
• If the Company requires that you move geographic locations for the job, then you may also be eligible for relocation assistance.

Best known for iconic video game universes including Warcraft®, Overwatch®, Diablo®, and StarCraft®, Blizzard Entertainment, Inc. (www.blizzard.com), a division of Activision Blizzard, which was acquired by Microsoft (NASDAQ: MSFT), is a premier developer and publisher of entertainment experiences. Blizzard Entertainment has created some of the industry’s most critically acclaimed and genre-defining games over the last 30 years, with a track record that includes multiple Game of the Year awards. Blizzard Entertainment engages tens of millions of players around the world with titles available on PC via Battle.net®, Xbox, PlayStation, Nintendo Switch, iOS, and Android.

Our World

Activision Blizzard, Inc., is one of the world’s largest and most successful interactive entertainment companies and is at the intersection of media, technology and entertainment. We are home to some of the most beloved entertainment franchises including Call of Duty®, World of Warcraft®, Overwatch®, Diablo®, Candy Crush and Bubble Witch . Our combined entertainment network delights hundreds of millions of monthly active users in 196 countries, making us the largest gaming network on the planet!

Our ability to build immersive and innovative worlds is only enhanced by diverse teams working in an inclusive environment. We aspire to have a culture where everyone can thrive in order to connect and engage the world through epic entertainment. We provide a suite of benefits that promote physical, emotional and financial well-being for ‘Every World’ - we’ve got our employees covered!

The video game industry and therefore our business is fast-paced and will continue to evolve. As such, the duties and responsibilities of this role may be changed as directed by the Company at any time to promote and support our business and relationships with industry partners.