Webmaster

Website Management and Maintenance

• Manage the flagship WordPress site and the connected sites that extend from it on a day-to-day basis
• Make ongoing adjustments, updates, and corrections as the organization’s work evolves
• Maintain the links and connections between the sites so the group functions as one coherent platform
• Work directly within hosting and domain registrar accounts to manage the sites at the platform level
• Keep site content accurate and current across program, business unit, publishing, speaking, and media pages

Web Design and User Experience

• Design, build, and update pages across the site group
• Improve layout, navigation, and presentation so visitors can find what they need
• Proactively identify what should change on the sites and bring forward specific recommendations
• Maintain a consistent look and standard of quality across all connected sites

Search and AI Visibility

• Implement and maintain search engine optimization across the site group
• Optimize content and structure so the organization’s work surfaces in AI-driven search and answer engines
• Monitor site performance and resolve technical issues that affect visibility or usability

Content Distribution and Social Media Management

• Curate and adapt the organization’s content for each platform, recognizing that different audiences are reached through different channels
• Manage the organization’s social presence across platforms, including accounts that currently receive only spillover from other channels and need dedicated attention
• Maintain a consistent publishing rhythm that draws attention to the organization’s health prevention and promotion work, medical and trade missions, publishing, speaking engagements, and program initiatives
• Repurpose existing long-form material, including blog content, books, media appearances, and speaking engagements, into formats suited to each platform
• Present health information in ways that are engaging and accessible to a general audience
• Track engagement and report on what is reaching people and what is not

You are a WordPress specialist first and foremost. You are comfortable getting inside hosting and domain accounts to make changes at the platform level, not just editing pages through a builder. You have designed and maintained real, live websites, and you can point to them.

You are also comfortable turning an organization’s work into content that travels. You understand that Facebook, LinkedIn, X, Instagram, and other platforms serve different audiences, and that the same post copied across all of them serves none of them well.

You are self-directed and assertive. You will be trusted with a significant amount of responsibility and very little hand-holding. You do your homework before you show up, you come with ideas rather than waiting to be told, and you can explain what you would change and why.

You communicate directly and answer the question asked. Leadership here values speed and efficiency and moves quickly. Experience in healthcare or public health is a strong advantage, because understanding the subject matter is what separates maintaining a website from improving one., * WordPress proficiency covering themes, plugins, page building, updates, and troubleshooting (required)

• Hosting and domain management, including working inside registrar and hosting control panels (required)
• Web design and UI/UX for a multi-page, multi-site presence (required)
• Search engine optimization (required)
• AI search optimization and visibility (required)
• Working knowledge of HTML and CSS for adjustments a page builder cannot handle (required)
• Social media management across multiple platforms, including Facebook, LinkedIn, X, and Instagram (required)
• Content creation and repurposing across written, visual, and short-form video formats (required)
• Content calendar planning and scheduling tools (required)
• Engagement analytics and reporting (preferred)
• GoDaddy experience (preferred)
• Experience managing several related websites under a single umbrella (preferred)
• Healthcare or public health website experience (preferred)

Soft Skills

• Direct, concise communication. Answer the question, then stop.
• Self-direction and initiative. This role is trusted, not supervised.
• Speed and efficiency. Priorities move quickly and turnaround matters.
• Editorial judgment. Know what is worth saying, to whom, and where.
• Preparation. Know the platform in depth before proposing changes.
• Ownership. The website is the job, and the message travels from there., * At least 3 years of hands-on WordPress web design and website management experience
• Demonstrated experience managing content distribution or social media for an organization, not personal accounts
• A portfolio of live websites you built or maintained, not design mockups or graphics samples
• Healthcare, public health, or nonprofit sector experience (preferred)
• No specific degree is required. Demonstrated ability to perform outweighs credentials

An established healthcare organization operating a portfolio of roughly half a dozen companies, several of them global in scope. Its work spans preventive care, public health education, healthcare consulting, medical supply, medical and trade missions, health policy leadership, publishing, and professional speaking. The organization is actively expanding its programs across the African continent, with initiatives underway in East, Southern, and West Africa.

The organization is led by a practicing physician who is also a published author and a recognized voice in community-based medicine and public health. The web presence exists to inform the partners, institutions, and communities the organization serves, and it is expected to reflect the scale and credibility of that work.