Shopify & Marketing Content Designer

We are a premium kids and tween athleisure brand focused on elevated comfort, modern aesthetics, and fashion-forward activewear. We are looking for a creative, detail-oriented Shopify & Marketing Content Designer to join our growing team.

This role is ideal for someone who has a strong eye for fashion branding, understands modern social media aesthetics, and has experience managing Shopify content, ecommerce operations, and digital marketing visuals.

Responsibilities

Shopify & Website Management

• Upload and manage products on the Shopify website, including:
• product photos
• descriptions
• pricing
• inventory updates
• Maintain and update website content on a daily basis
• Create and update homepage banners, promotional graphics, collection visuals, and website assets
• Coordinate website updates for launches, campaigns, and seasonal promotions
• Ensure product pages are visually polished, optimized, and aligned with the brand aesthetic
• Monitor product and website performance and report issues or improvement suggestions
• Assist with Shopify customization and layout updates (basic coding knowledge preferred)
• Manage promotional settings including promo banners, discount codes, and campaign scheduling

Social Media & Marketing Content

• Design trendy and engaging social media content, including:
• Instagram posts
• Reels covers
• Stories
• TikTok graphics
• digital advertisements
• Create visual content aligned with the Parfum de Fit brand identity and aesthetic
• Assist with campaign planning for launches, promotions, and seasonal marketing initiatives
• Prepare email marketing visuals and promotional assets
• Coordinate content calendars and posting schedules
• Edit photos and short-form videos for social media and advertisements
• Support marketing campaigns with creative concepts and content execution

Branding & Creative Support

• Maintain strong brand consistency across all platforms
• Research current fashion, athleisure, ecommerce, and kidswear trends
• Assist with creative direction for campaigns, photoshoots, and marketing projects
• Support the marketing and design teams with ongoing creative needs
• Review competitor trends and provide ideas for improving brand presentation and customer engagement

Do you have experience in Shopify?, * Shopify ecommerce experience required

• Strong graphic design skills (Photoshop, Illustrator, Canva, Figma, or similar)(9 out of 10 is required)
• Experience with Adobe Creative Suite or equivalent design tools
• Experience with email marketing platforms such as:
• Klaviyo
• Mailchimp
• Semrush
• or similar tools
• Strong understanding of Instagram, TikTok, and current social media trends
• Strong eye for fashion, branding, typography, layout, and aesthetics
• Organized, detail-oriented, and able to manage multiple projects simultaneously
• Strong communication and teamwork skills
• Experience in fashion, activewear, kidswear, or ecommerce preferred
• Basic coding knowledge for Shopify preferred

Preferred Skills

• Video editing skills for short-form content
• Understanding of Meta and Google Ads creatives
• Knowledge of SEO tools such as Semrush
• Experience working with fashion, lifestyle, or luxury brands
• Understanding of ecommerce marketing strategies and customer engagement

Pulled from the full job description

• 401(k)
• 401(k) matching
• Employee discount, * 401(k)
• 401(k) matching
• Employee discount