Director, Marketing Compliance & Governance Organization

The Director, Marketing Compliance & Governance provides strategic leadership for enterprise-wide marketing compliance, governance, and regulatory readiness programs, ensuring all marketing communications, campaigns, and customer-facing content comply with legal, regulatory, accessibility, and organizational standards. The role oversees compliance-driven communications for the Enterprise Marketing and Enterprise Creative Services organizations, including compliance review processes, due diligence, audit readiness, risk mitigation, and regulatory change management across marketing channels and platforms.

Reporting to the Executive Director, Marketing Operations & Administration, the Director partners closely with Line of Business leaders, Legal, Compliance, Risk, Privacy, Technology, and Marketing stakeholders to translate complex regulatory requirements into scalable governance frameworks, operational controls, and standardized business processes. The role drives operational excellence through workflow optimization, training and enablement programs, AI-powered solutions, and strategic resourcing models that leverage onshore, nearshore, and offshore capabilities to support business objectives while maintaining compliance integrity.

As a people leader, the Director builds and develops high-performing teams, establishes accountability measures, provides oversight of complex projects and high-visibility initiatives, including associated budget stewardship as applicable, and serves as a trusted advisor to senior leadership on compliance performance, regulatory risk, audit outcomes, and governance strategy.

Job Summary:

This director level position is primarily responsible for directing and overseeing integrated marketing communications programs and strategies, directing and overseeing market data collection and synthesis, and providing oversight and direction to the creative team. This position directs complex marketing projects, directs and oversees the design and implementation of complex marketing strategies, and directs and oversees the development and implementation of complex strategic go-to-market plans for all products/business lines.

Essential Responsibilities:

• Demonstrates continuous learning and maintains a highly skilled and engaged workforce by aligning resource plans with business objectives; overseeing the recruitment, selection, and development of talent; motivating teams; preparing individuals for growth opportunities and advancement; staying current with industry trends, benchmarks, and best practices; providing guidance when difficult decisions need to be made; and ensuring performance management guidelines and expectations drive business needs.
• Oversees the operation of multiple units and/or departments by identifying customer and operational needs; analyzing resources, costs, and forecasts and incorporating them into business plans; gaining cross-functional support for business plans and priorities; translating business strategy into actionable business requirements; obtaining and distributing resources; setting standards and measuring progress; removing obstacles that impact performance; guiding performance and developing contingency plans accordingly; and ensuring products and/or services meet customer requirements and expectations while aligning with organizational strategies.
• Directs and oversees market data collection and synthesis by managing the development of actionable, evidence-based marketing plans using data and insights; partnering with research and strategy teams to gather marketplace and consumer dynamics driving marketing strategies; defining market research needs; partnering with analytics teams to drive marketing strategies and track performance; and defining and optimizing ROI on strategies and tactics.
• Directs and oversees the development and implementation of complex strategic go-to-market plans for all products/business lines by defining the channel strategy; managing relationships with channel partners; evaluating channel partner needs and performance on an ongoing basis; analyzing audience needs using data-driven learnings to evaluate and identify new multi-channel opportunities; and leading channel marketing programs to drive go-to-market strategies.
• Directs and oversees the design and implementation of complex marketing strategies by ensuring strategies support membership growth, retention, and product/service promotion initiatives to meet business goals; establishing strategic plan deliverables; verifying brand consistency and brand standard compliance through all marketing channels; leveraging market research to identify new opportunities and/or validate assumptions; analyzing sales and marketing metrics; tracking progress to overall enterprise objectives; and driving improvement and optimization efforts toward established goals.
• Directs complex marketing projects by reviewing and approving project plans; managing cross-functional stakeholder contacts; assembling teams based on project needs and team member strengths; forecasting and adhering to project budget; overseeing vendor selection; defining scope and negotiating vendor contracts; managing vendor relationships at the leadership level; presenting project updates; managing project financials and deliverables; and ensuring projects align with marketing strategy and overall business goals and objectives.
• Directs and oversees integrated marketing communications programs and strategies by driving the development of communication strategies and engagement plans consistent with KP core strategies; integrating business-to-business, business-to-consumer, and line of business; reviewing and analyzing information from market research teams to understand stakeholder attitudes and needs; translating insights into promotional strategies; ensuring alignment of activities across enterprise teams; communicating consistent positioning and messages across all media; evaluating effectiveness of plans, programs, and campaigns; and making recommendations to optimize campaigns.
• Provides oversight and direction to creative team by reviewing and analyzing data, research, and customer input and sign-off to develop an understanding of the work; collaborating with communication and marketing teams; reviewing, evaluating, and approving complete creative briefs that inform and inspire writers, designers, and other creative professionals; reviewing the completed brief with the customer and relevant stakeholders; and presenting the brief.

Alliance/Partner Management, Artificial Intelligence (AI) Programming Languages, Benchmarking, Best Practices, Budgeting, Business Plan, Business Processes, Business Strategy, Business Support, Business-to-Business (B2B), Campaigns, Change Management, Channel Management, Channel Marketing, Channel Strategies, Consumer Marketing, Contingency Plans, Contract Negotiation, Cost Analysis, Cost Forecasting, Creative Brief, Creative Services, Cross-Functional, Customer Relations, Data Analysis, Data Collection, Due Diligence, Enterprise Marketing, Financial Management, Financial Projections, Forecasting, Industry/Trade Analysis, Leadership, Legal, Maintain Compliance, Market Analysis, Market Entry Strategy, Market Research, Market Tracking, Marketing, Marketing Campaign, Marketing Communications, Marketing Communications Strategy, Marketing Metrics, Marketing Plan, Marketing Strategy, Needs Assessment, Outbound Marketing, People Management, Performance Analysis, Performance Management, Process Improvement, Product Planning, Project Planning, Project Tracking, Project/Program Management, Promotional Programs, Regulations, Regulatory Compliance, Regulatory Requirements, Return on Investment (ROI), Risk, Risk Management, Sales Analysis, Set Goals, Stewardship, Strategic Planning, Supplier Relationship Management (SRM), Talent Management, Training Program, Vendor/Supplier Relations, Vendor/Supplier Selection, Writing Skills, eCommerce

At Kaiser Permanente, we are relentless in our pursuit of excellence. Driven by our mission to provide the highest quality preventive medicine, we are committed to eliminating health care disparities, and to making lives better through innovation, technology, and research. Our desire to deliver the best possible care inspires us to promote wellness among our members, communities, and each other. It also fuels our belief that everyone - regardless of circumstance - deserves access to affordable care, which further drives our motivation to expand our reach. Founded nearly 80 years ago, our unique business model sets us apart - positioning us to drive improvements across the industry and around the world.

Company Size: 10,000 employees or more