Content Designer

The London Borough of Hackney is known for its innovation and commitment to its residents. As a Content Designer here, you won’t just be writing copy; you’ll be designing end-to-end user journeys that dismantle complexity and ensure accessibility for all.

The Role: What You’ll Do

You will be responsible for creating, evaluating, and reviewing content at every stage of the user journey. Acting at a level equivalent to a Civil Service HEO/SEO, you will:

• Design with Data: Use evidence, user research, and performance data to make informed content decisions.
• Prototype to Persuade: Use everything from paper sketches to digital prototypes to visualise content in context and show the "why" behind your work.
• Build Bridges: Work across government departments to influence stakeholders, build consensus, and ensure the user’s voice is never lost in translation.
• Standard Bearer: Contribute to and champion style guides and content patterns, ensuring Hackney remains a leader in the cross-government content community.
• Iterate Constantly: Work in a fast-paced, Agile environment where you’ll learn from mistakes, take calculated risks, and pivot based on user needs.

Your Skills & Experience

To hit the ground running, we are looking for a practitioner who brings a "user-first" mindset to the table.

• Experience: At least 2 years of professional experience specifically as a content designer.
• Sector Knowledge: Proven experience of working in the public sector.
• User-Centred Design: Experience of working to user needs and with user researchers to develop user-centred content.

Technical Proficiencies:

• Agile Working: Experience operating in multi-disciplinary teams alongside developers, designers, and researchers.
• Strategic Thinking: Ability to focus on outcomes rather than just activities, contributing to broader content strategies and policies.
• Stakeholder Management: A knack for tailoring communication to different audiences and using evidence to explain difficult design decisions.
• Content Lifecycle: A deep understanding of why content maintenance and governance are just as important as the initial creation.