Paid Media Analyst

Job DescriptionPaid Media AnalystEast Sussex Hybrid Role - South Coast Office Salary: £30,000 - £35,000 plus excellent benefits and career progression Talent Hub is hiring a skilled Paid Media Analyst for a thriving, collaborative, and friendly Sussex based digital agency. This is an exciting opportunity for a Paid Media Assistant, Analyst or Executive with agency-side experience looking to take the next step in their career. This role offers excellent career development opportunities, giving you the chance to build your skills and advance in a supportive environment. What you need for this Paid Media Analyst job: 1-2+ years’ experience working in a Paid Media role, ideally within a marketing agency. Previous skills in managing multiple clients and brands, taking briefs and being client facing. Strong working knowledge of Google Ads, Microsoft Ads, and Google Analytics 4. Proficiency in analytics tools including Google Analytics 4, Google Ads, Microsoft Ads, and other relevant platforms. Ability to analyse campaign performance data and translate insights into actionable recommendations. Awareness of automation, AI-led bidding strategies, and machine learning-driven campaign management approaches. Experience with forecasting, budgeting, or media planning (advantageous). Key Responsibilities for this Paid Media Analyst include: Plan, launch, and optimise paid media campaigns across Google Ads with a focus on delivering strong performance for clients. Support integrated multi-channel strategies by collaborating closely with the Organic, Data, Creative, and Tech teams to deliver aligned client outcomes. Manage campaign budgets and bidding strategies to achieve key performance targets such as CPA, ROAS, and lead quality. Continuously analyse and refine campaigns to improve targeting, ad copy, and landing page performance. Monitor and report on campaign performance, identifying opportunities to improve efficiency and results, utilising Google tools and other reporting software. Act as a key day-to-day contact for assigned clients, building trusted relationships through transparent communication and commercially focused recommendations. Produce detailed reports and present campaign insights, strategic recommendations, and performance updates internally and to clients. Benefits Include:* 28 days paid annual leave, plus bank holidays* Competitive pension* Healthcare* Many other fantastic perks