Social Media Specialist (Bilingual in English & Mandarin)

Marketing & Social Media

• Collaborate with internal marketing teams to support media campaigns and marketing strategies, including content planning, budget coordination, scheduling, and execution.
• Support the development and execution of social media initiatives that strengthen the STARLUX brand and increase audience engagement.
• Assist with bilingual (English/Mandarin) content ideation, planning, creation, publishing, and day-to-day management across social media and other digital platforms.
• Conduct competitive research and audience analysis to identify relevant trends, content opportunities, and best practices.
• Coordinate with Headquarters PR, external advertising partners, sports marketing partners, and other stakeholders on integrated marketing campaigns.
• Assist with the development of marketing materials and creative assets while ensuring alignment with STARLUX brand standards and visual identity.
• Organize and maintain English and Mandarin digital creative assets; support photo, graphic, copywriting, short-form video and multimedia content production as needed.
• Monitor and provide status updates on social media performance and stay current with emerging social media platforms, content formats, and digital marketing trends.

Sales & Business Development Support

• Support the planning and implementation of sales initiatives and promotional programs in coordination with Taiwan Headquarters’ Revenue Management team and other relevant departments.
• Assist with activities designed to increase awareness and engagement with STARLUX products and services.
• Support lead generation and relationship-building activities with travel industry partners and other business stakeholders.
• Plan and participate in sales events, trade shows, seminars, and other promotional activities.
• Coordinate with trade partners and internal departments on joint marketing and promotional campaigns.
• Assist with payment processing and expense reimbursement arrangements related to joint campaigns and business activities.
• Perform other related duties as assigned by the immediate manager.

Because this position frequently interacts with our Taiwan-based headquarters and supports bilingual content workflows, Mandarin fluency (spoken and written) will be essential for internal communication, alignment, and cross-market coordination. You will have the opportunity to work across social media, digital content, marketing campaigns, events, and sales initiatives, collaborating with our U.S. team, Taiwan Headquarters, creative agencies, PR teams, and industry partners. If you’re someone who can turn an idea into a compelling post, a concept into a short video, and a busy creative workflow into an organized one - we’d love to hear from you., * Bachelor’s degree in Marketing, Communications, Advertising, Digital Media, Business, or related field.

• Minimum 2 years of relevant experience in social media marketing, digital content creation, marketing, communications, or a related field; recent graduates with relevant education, internships, or portfolio experience are also encouraged to apply.
• Bilingual in English and Mandarin (spoken & written) to support cross-market communication, internal coordination, and bilingual content creation.
• Proficiency in Adobe Creative Suite (Photoshop, Illustrator, InDesign) or equivalent design tools.
• Video editing experience (Premiere Pro, Final Cut Pro, or similar).
• Familiarity with social media platforms and digital marketing best practices.
• Excellent organizational skill and ability to streamline digital workflows.
• A portfolio showcasing writing, social media content, graphic design, video, or other multimedia projects is highly desirable.
• Must be legally authorized to work in the U.S. and will not require employer sponsorship for employment authorization now or in the future.

• Salary commensurate with experience.
• 401(K) with company match.
• Health/Dental/Vision Insurance.
• PTO & Paid Holidays.
• Employee Flight Ticket Benefit.

If you are passionate about marketing, social media content creation, and working within bilingual creative workflows - while helping shape the future of travel - we’d love to see your application. Join STARLUX Airlines North America!

We are an Equal Employment Opportunity (“EEO”) Employer.

Job Type: Full-time

Pay: From $44,400.00 per year, * 401(k)

• 401(k) matching
• Dental insurance
• Health insurance
• Life insurance
• Paid time off
• Vision insurance

Application Question(s)

At STARLUX Airlines (www.starlux-airlines.com), we believe travel is more than getting from one destination to another - it’s about creating memorable experiences along the way. We’re seeking a creative, curious, and highly organized Social Media Specialist to join our growing team in Los Angeles. This role is ideal for someone who is passionate about social media, enjoys bringing ideas to life through visual content, and wants hands-on experience working with a global aviation brand.