Director, Industry Marketing - Telecommunications

This role will shape the telecommunications industry narrative and turn that story into high-impact marketing programs that drive pipeline growth. You will work closely with product, sales, and demand generation teams to translate complex technology offerings into compelling messaging for telco decision-makers. The position also calls for strong thought leadership, with an emphasis on using AI to improve marketing efficiency, content creation, and day-to-day execution.

You will help position the company as a trusted voice in telecommunications transformation while keeping a close eye on market trends, competitor activity, and BSS/OSS developments., * Own and define the industry narrative for telecommunications, focusing on pressing telco buying group problems

• Create tailored messaging strategies for specific buyer personas, including CIO and COO, ensuring alignment with their challenges and needs
• Establish an AI-first standard within the marketing team, integrating AI tools into daily operations as essential components, not optional extras
• Drive initiatives that generate sales pipeline, ensuring alignment between industry narratives and go-to-market efforts
• Manage an AI-embedded content engine, curating materials such as thought leadership pieces and digital assets with AI integration in mind
• Keep abreast of industry trends and dynamics by analyzing competitors and tracking BSS/OSS developments, utilizing AI tools for efficiency
• Represent the organization as an industry thought leader at events and forums, articulating the vision for telco transformation and AI-driven marketing

• 12+ years of B2B marketing experience, with 3-5+ years in telecommunications or a related vertical-specific marketing role
• Deep understanding of the telecommunications industry, including familiarity with transformation challenges and industry players
• Proven ability to create industry marketing programs that drive pipeline growth rather than just brand awareness
• Strong insight into buyer psychology, particularly regarding telco executives’ concerns and decision-making processes
• Experience in translating complex technological offerings into clear, compelling messaging for business audiences
• Thorough knowledge of AI’s role in reshaping marketing workflows, including practical applications for efficiency and content generation
• Ability to collaborate effectively across product, sales, and demand generation teams, influencing without direct authority

• Health plans with flexible spending accounts
• 401(k) Plan with company match
• Employee Stock Purchase Plan (ESPP)
• Matching donation programs
• Flexible time away plan
• Family leave programs

Our client is an equal opportunity employer. We encourage you to apply even if you don’t meet every qualification-your background could be exactly what this team needs.