CRM Analytics Analyst

This is the reporting and dashboard resource for a marketing measurement team supporting a portfolio of vacation ownership brands. You will be the person stakeholders come to when they need a number, a dashboard, or an explanation of what a number actually means. Over time you will also become the team’s go-to resource for its marketing attribution platform and for the AI tooling being rolled out across the department.

What You’ll Do

• Build and maintain the dashboards and recurring reporting that marketing, brand, and club stakeholders rely on
• Answer ad hoc data questions, including pulling, checking, and explaining campaign and channel performance
• Keep reporting accurate and consistent, and catch data quality issues before they reach stakeholders
• Own platform knowledge for the marketing attribution tool, including documentation and first-line support for analysts and stakeholders
• Run enablement sessions so the wider team can use the platform on its own
• Work with the platform vendor and internal teams on configuration, new features, and issue resolution
• Test AI agents and prompts built by the growth and AI group, and apply automation to recurring reporting work
• Support campaign and channel measurement, including data quality checks and preparing results for readouts
• Assist with test setup and reporting as the team’s holdout and lift testing program matures
• Translate findings for technical and non-technical audiences alike, * Full-time position converted from an existing contract role
• Occasional meetings, training, or events may come up, at 5% or less travel
• No supervisory responsibility

Why You’ll Want This Role

• You set how reporting gets built and presented, with methodology and metric definition decisions escalated to your manager
• The role has a clear growth path into subject matter ownership for the attribution platform and the department’s AI tooling
• Your reporting informs brand marketing and campaign decisions across multiple brands
• SQL development support is provided if you are still building that skill

• Bachelor’s degree in marketing, analytics, business, statistics, economics, computer science, or a related field, or equivalent experience
• Two or more years in reporting, marketing analytics, digital analytics, or a related field
• A track record of building and maintaining dashboards and recurring reporting for business stakeholders
• Hands-on experience with marketing and web platform data such as Google Analytics, Google Ads, Meta Ads Manager, or an email service provider
• Working command of digital marketing channels and performance measurement concepts
• Experience with Power BI or a comparable visualization platform, plus Excel and PowerPoint
• Working knowledge of SQL and the willingness to build to intermediate proficiency. Development support is provided
• Clear communication and organization, including the ability to explain a number to someone who does not work in data

Nice to Have

• Familiarity with a cloud data warehouse such as Snowflake
• Familiarity with marketing attribution concepts, including multi-touch attribution
• Exposure to incrementality testing, holdout design, or A/B testing methodology
• Experience supporting platform rollouts, enablement, or documentation
• Familiarity with AI tools or automation workflows used in analytics or reporting