Social Media Specialist

1. Overseas Entity Qualification Management * Maintain company records, developer accounts and merchant qualifications for overseas operating entities (UK, Hong Kong/Cayman, EU, etc.) and keep them in good standing * Track platform and market requirements for content distribution (age rating, content review, data protection, advertising compliance) and implement remediation * Liaise with external law firms, accountants and service providers on registration, renewal, changes and audit enquiries

2. App Store Listing & Store Operations * Own account setup, app submission, version releases and review communication on the App Store, Google Play and other overseas channels * Write and optimise store listings (ASO): titles, descriptions, keywords, and localised screenshots and video assets * Manage in-app purchase/subscription configuration, tax and payment settings; monitor delisting and policy-change risks

3. Overseas Social Media Operations * Build and run accounts on TikTok, YouTube, Instagram, X and similar platforms; set the content calendar and posting cadence * Plan clips, trailers, hashtags and engagement campaigns around AI short drama content to grow reach and conversion * Monitor performance data (impressions, engagement, download attribution), deliver weekly/monthly reports and propose optimisations * Coordinate with overseas KOLs, communities and paid media teams on growth initiatives

• Bachelor’s degree or above; 3+ years in overseas distribution, go-to-market product operations or overseas social media; experience in short drama, web fiction or gaming publishing preferred
• Familiar with App Store and Google Play submission processes, review guidelines and ASO methods
• Working knowledge of overseas content compliance (GDPR, age rating, platform community guidelines); experience managing overseas entities or developer accounts
• Chinese and English as a working language (written and spoken)
• Proficient in using AI tools for content production and operations, and able to clearly explain how you work with AI
• Results-driven, with strong cross-time-zone collaboration and multitasking skills

Nice to Have

• Led a 0-1 overseas distribution project
• Familiar with Meta / TikTok advertising
• Basic video editing and localised subtitle production skills