Copywriter - Remote

Reedsy
UK
30 days ago
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Role details

Contract type
Permanent contract
Employment type
Full-time (> 32 hours)
Experience level
Expert
Working hours
Regular working hours
Languages
English
Job source

Tech stack

A/B Testing Google Analytics

Job description

Your role is to develop new concepts and craft world-beating copy that convert traffic into eager and knowledgeable users of our products. You will:

  • Develop a consistent tone of voice for Reedsy across multiple channels;
  • Own and evolve our brand guidelines;
  • Help onboard writers to ensure consistency across every channel;
  • Write copy for our landing pages, lead magnets, email campaigns, newsletters and social media posts;
  • Come up with new creative ideas to convert our traffic;
  • Review copy performance (open rates, click-through, conversions) and use those learnings to sharpen future work;
  • Work closely with a team of content creators (writers, illustrators, animators, and YouTubers) on ad and modal copy, graphic assets, storyboards and video scripts; and
  • Bring a high standard to your own copy and honest, useful feedback to everyone else’s.

Requirements

  • Both a very analytical and highly creative individual;
  • Experience creating conversion copy for large-scale campaigns at a fast-growth startup;
  • A varied portfolio of copy, from short form to long form;
  • Ability to write with range, from playful campaign headlines to technical writing concepts;
  • Proven experience shaping brand guidelines and tone of voice;
  • Familiarity with the publishing industry and writing craft concepts;
  • Experience with email marketing, conversion optimization and A/B testing;
  • Familiarity with Google Analytics and other analytics tools; and
  • Native-level English speaker.

Bonus Points

  • Fluent in multiple languages. Reedsy welcomes applicants of all cultures and backgrounds;
  • A good dose of ambition, a willingness to learn, and a great sense of fun;
  • Your writing has been published in some shape or form.

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