AI Implementation Specialist

ProfileTree is an award-winning digital marketing agency based in Belfast. We help organisations across the UK and Ireland generate leads and sales through strategic websites, SEO and digital content. We are looking for an AI Implementation Specialist to help us identify, experiment with and implement practical uses of AI across both our client services and internal operations. This role is suited to someone who enjoys exploring new technologies, solving problems creatively and turning promising ideas into reliable, real-world solutions. You will play a key role in helping the business adopt AI in ways that improve efficiency, strengthen our services and unlock new opportunities for growth.

Key Responsibilities include:

• Identify opportunities to apply AI tools and automation across commercial services and internal operations
• Design and implement practical AI workflows, automations and integrations
• Develop AI-supported solutions that enhance our digital marketing and website services
• Document processes, workflows and best practices to support wider team adoption
• Collaborate with leadership to identify opportunities for innovation and operational improvement
• Ensure responsible, secure and sensible use of AI within the organisation
• Train and support internal teams in using AI tools effectively
• Monitor the performance of implemented AI solutions and continuously improve them
• Work with internal teams (web, marketing, strategy and operations) to improve processes using AI
• Research, test and experiment with emerging AI platforms and technologies

• Minimum 4 years’ experience in a digital, technical, operational or commercial role
• Demonstrable experience experimenting with AI tools, automation or workflow optimisation
• Strong problem-solving ability and experimentation mindset
• Strong communication skills and ability to explain technical concepts clearly
• Comfortable working independently and taking initiative
• Highly organised with strong documentation and process-thinking skills
• Ability to move from idea to testing to implementation and to continual optimisation
• Creative and strategic thinker who can identify practical opportunities for AI adoption
• Strong understanding of how digital businesses operate (web, marketing, content or operations)

Desirable

• Experience working within a digital marketing, web or technology agency
• Experience with workflow automation tools
• Experience improving internal business processes through technology
• Familiarity with AI APIs, automation platforms or integration tools

• 33 days’ annual leave (pro-rata)
• Additional day’s annual leave for each year of service (uncapped)
• Hybrid role
• Staff development
• Regular team events and activities

Please note that applications will be shortlisted as they arrive and these vacancies will only remain open until such times as all successful candidates are appointed.