WeAreDevelopers Logo WeAreDevelopers
Sign in
For You LIVE
WeAreDevelopers LIVE • Dec 4, 2020

Why localization matters and how to do it the easy (and right) way

Mike Giannakopoulos

Ditch brittle localization files that block your CI/CD pipeline. Transition to a cloud-based, file-less workflow to completely decouple translation management from core feature development.

Pause
Mute Enter Fullscreen
#1 about 3 min

Business value and global market data for localization

Market data emphasizes the competitive advantage of translating content for regional application adoption.

#2 about 4 min

Capturing momentum with internationalization in growing markets

Rapid shifts in digital consumption highlight the need to quickly reach non-English speakers.

#3 about 5 min

Traditional four-step process for application localization

Standard internationalization requires tedious code wrapping, testing, and deployment to handle translated files.

#4 about 4 min

Common bottlenecks and file management issues in localization

Managing multiple localization files creates workflow delays and version control conflicts during parallel development.

#5 about 4 min

Cloud-based localization management with Transifex Native

A suite of SDKs replaces static files with a content delivery service for simpler maintenance.

#6 about 3 min

Parallel workflows for developers and translation teams

Decoupling code deployments from string translations allows engineering and localization units to operate independently.

#7 about 4 min

Universal syntax and interoperability features in Transifex Native

A common syntax permits sharing translated content across web and mobile platforms automatically.

#8 about 2 min

Supported frameworks and development roadmap for Transifex Native

Current framework support covers Python and JavaScript with upcoming SDKs for mobile platforms.

Matching moments

9:07 min

Addressing common transitions and mobile development challenges

Milica Aleksic Milica Aleksic · LIVE

4:13 min

Maximizing global collaboration across multiple language boundaries and ecosystems

Demetris Cheatham Demetris Cheatham +1 · WWC 2024

1:05 min

Unified open-source solutions for multi-framework software localization

Jan Cizmar Jan Cizmar · WWC 2025

2:22 min

Improving developer velocity with cross-platform code

Dmitry Vinnik · LIVE

3:20 min

Architecting the platform with modern cloud and mobile technologies

Tom George · LIVE

22:32 min

Audience Q&A on language support, performance, and tradeoffs

Akmal Chaudhri Akmal Chaudhri · LIVE

More from WeAreDevelopers LIVE

Aliens in Quarantine, Python Deprecates Loops, and AI Buys Old Books - Zbyszek Tenerowicz thumbnail
5:43
5 days ago

Aliens in Quarantine, Python Deprecates Loops, and AI Buys Old Books - Zbyszek Tenerowicz

Chris Heilmann, Daniel Cranney

WeAreDevelopers LIVE - Node and Package Security thumbnail
1:08:30
5 days ago

WeAreDevelopers LIVE - Node and Package Security

Chris Heilmann, Daniel Cranney, Zbyszek Tenerowicz

WeAreDevelopers LIVE - Streaming HTML thumbnail
1:10:26
12 days ago

WeAreDevelopers LIVE - Streaming HTML

Chris Heilmann, Daniel Cranney, Jad Joubran

WeAreDevelopers LIVE - CODE100 at WeAreDevelopers Europe thumbnail
1:02:34
19 days ago

WeAreDevelopers LIVE - CODE100 at WeAreDevelopers Europe

Chris Heilmann, Daniel Cranney, Justin Halsall, Werner Jeschko, Nicole Jeschko, Mirco Tomić

WeAreDevelopers LIVE - Web Performance in an AI World thumbnail
1:07:59
26 days ago

WeAreDevelopers LIVE - Web Performance in an AI World

Chris Heilmann, Daniel Cranney

FIFA Hack, Midjourney Does Ultrasounds, and Trampoline Traffic Lights - Nicole Jeschko and Werner Jeschko thumbnail
5:55
about 2 months ago

FIFA Hack, Midjourney Does Ultrasounds, and Trampoline Traffic Lights - Nicole Jeschko and Werner Jeschko

Chris Heilmann, Daniel Cranney

Upcoming sessions on this topic

Open session

World Congress 2026 North America

From Cloud Native to Multi-Cloud Native: Write Once, Deploy Anywhere

Sandeep Pal

Principal Member of Technical Staff at Salesforce

Sandeep Pal
Open session

World Congress 2026 North America

How to generate business value through performance optimizations

Nikolai Sidiropulo

Software Engineer at Meta

Nikolai Sidiropulo
Open session

World Congress 2026 North America

AI-Driven API Design

Mike Amundsen

Author, Adviser, Trainer

Mike Amundsen
Open session

World Congress 2026 North America

One Repo, One Strategy: Scalable Full-Stack Testing in a Monorepo World

Paweł Matynia, Bartosz Leczycki

Paweł Matynia
Bartosz Leczycki
Open session

World Congress 2026 North America

Agentic Drift: keeping pace with your agents

John Coghlan

Senior Director, Developer Advocacy at GitLab

John Coghlan
Open session

World Congress 2026 North America

AI ROI: The Hard Unit Economics of AI-Native Engineering

Manu Gurudatha

Manu Gurudatha, VP of Engineering at PagerDuty

Manu Gurudatha

Related videos

Tolgee: Open-Source, In-Context AI Localization That Cuts Dev Effort thumbnail
3:36
WWC 2025 • 12 months ago

Tolgee: Open-Source, In-Context AI Localization That Cuts Dev Effort

Jan Cizmar

Useful AI friends for developers – building a multilingual app thumbnail
30:27
WWC 2023 • almost 3 years ago

Useful AI friends for developers – building a multilingual app

Andreas Erben, Tim Cadenbach

Unleash your web skills on native! thumbnail
52:01
LIVE • over 5 years ago

Unleash your web skills on native!

Rowdy Rabouw

There's an app for that - on the role of cross platform development in the app development ecosystem thumbnail
35:09
LIVE • almost 5 years ago

There's an app for that - on the role of cross platform development in the app development ecosystem

Aleksandra Desmurs-Linczewska

Optimization of Mobile Development Strategies for Maximum Business Impact thumbnail
31:14
almost 2 years ago

Optimization of Mobile Development Strategies for Maximum Business Impact

Sasha Denisov

Making the switch from web to mobile development thumbnail
42:50
LIVE • almost 5 years ago

Making the switch from web to mobile development

Milica Aleksic

Related articles

From learning to earning

Jobs that call for the skills explored in this talk.