World Congress 2025 • Aug 20, 2025 • Session details

Rethinking Customer Experience in the Age of AI

Daniel Gebler , Dr. Saskia Meier-Andrae , Keno Dreßel , Stefan Bär

Hyper-automating the user experience can actually backfire by removing consumer agency. Discover how leading companies strategically integrate AI to drive true product and supply chain innovation.

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#1 about 2 min

Rethinking customer experience strategies with artificial intelligence

Modern businesses are shifting to compete primarily on customer experience powered by artificial intelligence.

#2 about 3 min

Simplifying ecommerce listings with visual AI models

Visual AI models auto-populate item attributes to reduce seller friction and increase listing frequency on marketplaces.

#3 about 2 min

Managing AI implementation requests and hallucination risks

Consulting clients show high demand for AI customer experience solutions but frequently worry about preventing chatbot hallucinations.

#4 about 3 min

Transforming reverse logistics through AI business models

Grocery platforms leverage AI to expand delivery networks into sustainable return logistics for external fashion retailers.

#5 about 6 min

Embedding AI talent into cross-functional product teams

Organizations are shifting from isolated AI labs to integrating generalist, highly analytical talent into vertical business pods.

#6 about 5 min

Navigating AI regulations and data privacy compliance

Companies maintain agility by proactively collaborating with data protection agencies rather than fearing emerging regulations.

#7 about 4 min

Driving personalization through natural language and health goals

Ecommerce platforms use AI to transition from single-item searches to contextual meal planning and conversational queries.

#8 about 3 min

Addressing the feedback loop challenge in agentic AI

Fully autonomous customer service agents risk performance stagnation without a structured mechanism for continuous human feedback.

#9 about 5 min

Learning from fragmented data and rejected AI automations

Successful AI adoption requires solving internal data silos and respecting customers' desire for agency in their shopping experience.

#10 about 4 min

Evaluating favorite AI tools and overhyped industry buzzwords

Industry leaders share their preferred daily AI assistants while critiquing terms like omnichannel and hyper-personalization.

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Predicting future retail experiences and avoiding technology hype

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Balancing AI transformation with a people-centric approach

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