Shopify Web Administrator

This is a hands-on role for someone who understands ecommerce, Shopify, and conversion-focused website management. You will be responsible for maintaining and improving the customer experience, merchandising products effectively, supporting marketing campaigns, and ensuring the website is continually optimised to drive sales and growth., Product Management

• Set up new products and maintain existing product listings
• Optimise product content, imagery, specifications, metadata, and categorisation
• Ensure product information is accurate, compelling, and SEO-friendly

Merchandising & Category Management

• Manage category pages to maximise sales performance
• Promote best-selling, high-margin, and seasonal products
• Continuously review product positioning and customer journeys

Promotions & Campaign Management

• Create and update homepage banners, landing pages, and promotional content
• Implement seasonal campaigns, offers, and sales events
• Coordinate website updates with marketing activities

Search & Navigation Optimisation

• Manage site search merchandising
• Ensure the most relevant and profitable products appear for key customer searches
• Improve navigation and product discoverability

Conversion Rate Optimisation (CRO)

• Conduct A/B testing on key pages and customer journeys
• Improve product page layouts and content presentation
• Identify and reduce friction points throughout the checkout process
• Monitor website performance and recommend improvements

Content Management

• Publish and update blog articles, educational content, FAQs, and guides
• Ensure all content aligns with SEO best practices
• Work closely with the digital marketing team to support content initiatives

Do you have experience in Shopify?, * Proven experience managing Shopify ecommerce websites preferably within the veterinary/human pharmacy industry

• Strong understanding of ecommerce merchandising principles
• Experience with SEO, metadata optimisation, and content management
• Knowledge of conversion rate optimisation and website analytics
• Familiarity with Shopify apps, themes, and product management tools
• Strong attention to detail and organisational skills
• Ability to analyse performance data and make commercially driven decisions
• Excellent written English and content editing skills

Desirable Skills

• Experience with Google Analytics (GA4), Google Search Console, and Microsoft Clarity
• Knowledge of ecommerce SEO and technical SEO fundamentals
• Experience with email marketing platforms such as Klaviyo
• Previous experience within healthcare, pharmacy, veterinary, or regulated industries

• Competitive salary based on experience
• Career development opportunities
• Friendly and supportive team environment

VetMedi is a fast-growing UK online veterinary pharmacy. As we continue to expand, we are looking for a highly organised and commercially minded Shopify Web Administrator to take ownership of the day-to-day management and optimisation of our ecommerce website.