Senior CRM Consultant (Klaviyo)

Our clients are typically mid-sized and larger retail and consumer brands that invest seriously in ecommerce and CRM. Instead of high volumes of small assignments, you’ll usually work across a couple of substantial projects alongside ongoing client relationships.

That can mean:

• Designing segmentation, lifecycle programmes and automation architecture.
• Working hands-on with Klaviyo flows, segments, forms, templates and sending setups.
• Owning the CRM side of migrations - including customer data, events, targeting logic and dependencies.
• Translating existing CRM logic and customer data into a new Klaviyo environment without losing what makes it valuable.
• Planning deliverability and warm-up strategies to protect sender reputation and inbox placement.
• Analysing existing Klaviyo setups and identifying what should be changed or improved.
• Investigating how Klaviyo actually behaves before giving a client an answer - and pushing back when the requested solution isn’t the right one.

Ownership doesn’t mean doing everything yourself.

You’ll own the Klaviyo direction, while working closely with Lead Consultants, Technical Architects and developers on the wider business context, migrations, integrations and custom development.

You’ll also:

• Help colleagues understand what needs to happen in Klaviyo - and why.
• Act as one of Woolman’s key day-to-day contacts towards Klaviyo.
• Help more junior CRM colleagues grow their Klaviyo expertise.
• Spot recurring client needs that could become clearer and more scalable Klaviyo services.

So while client delivery is at the heart of the role, you’ll also have real room to develop Woolman’s Klaviyo capability beyond individual projects.

What you’ll bring

The most important thing is simple: You genuinely know Klaviyo.

Not just how to build a flow, but how the platform works underneath the obvious features - how customer and event data behaves, how different setups affect segmentation and automation, what can go wrong in migrations and how to troubleshoot when something doesn’t behave as expected.

Deep Klaviyo & ecommerce CRM expertise

• Strong hands-on Klaviyo experience - this is essential.
• Strong ecommerce lifecycle marketing expertise across segmentation, automation, retention and reactivation, with the ability to turn customer behaviour and business goals into effective lifecycle programmes.
• Confidence with the more technical side of CRM too: deliverability, authentication, warm-up, list hygiene, sender reputation, customer data, events, data mapping and migration logic.

Client ownership & problem solving

• Experience working directly with clients, ideally in larger or more complex ecommerce environments, and translating business needs into practical Klaviyo solutions.
• Confidence taking ownership, making recommendations and challenging assumptions when the obvious solution isn’t the right one.
• Clear and confident communication in English with both clients and technical colleagues., * Strong, hands-on Klaviyo expertise.
• Solid ecommerce lifecycle marketing knowledge.
• Practical understanding of deliverability and sending infrastructure.
• Good data literacy - customer profiles, events and migration logic.
• Client-facing consulting experience, ideally with larger ecommerce clients.
• The ability and desire to take ownership of Klaviyo as an expertise area.
• Self-driven and analytical working style with clear communication in English.

Nice-to-haves: Shopify, CRM platform migrations, Bloomreach/Voyado/Omnisend, SMS, multi-market ecommerce, mentoring, technology-partner management or experience developing repeatable consulting services.

• Own Klaviyo expertise at Woolman - become the go-to person for how the platform works, how it should be used and how clients can get more value from it.
• Own CRM work end-to-end across complex ecommerce migration projects and continuous-service clients.
• Solve real Klaviyo challenges across customer data, segmentation, lifecycle automation, migrations and deliverability.
• Help build Woolman’s Klaviyo capability further by guiding the wider team, strengthening the Klaviyo partnership and shaping more repeatable services.
• Join a flat, trust-based international team with real autonomy and room to influence how this area develops.
• Salary: Starting from £55,000/year, depending on experience. For a strong Klaviyo expert, we’re open to discussing a salary level that reflects your experience and the value you’d bring to the role.

Why this role matters, and why it might be your next move

Why Klaviyo matters at Woolman

Woolman’s mission is simple: help ecommerce brands run and grow on Shopify - and make better use of the customer data and technology around it.

CRM - and particularly Klaviyo - has become an increasingly important part of Woolman’s ecommerce work.

Our Shopify projects are getting larger and more complex, and CRM is increasingly a core part of both replatforming projects and the continuous development that follows. Around 80% of the Shopify Plus clients we work with use Klaviyo., We value transparency. Specific details may vary by location, and we’ll go through them with you during the hiring process.

• Work-life balance: Flexible hours and real autonomy over how you manage your work across client delivery, capability development and team support.
• Tools & setup: You choose your own work tools and equipment.
• Health & wellbeing: Benefits vary by location.
• Location & remote work:Remote across UK, with the option to work from our offices in Finland or Stockholm.
• Salary: Starting from £55,000/year, depending on experience. For a strong Klaviyo expert, we’re open to discussing a salary level that reflects your experience and the value you’d bring to the role., * Two interviews with the Woolman team, with a short role-related task in between. You’ll meet our Head of Delivery, Ella; CEO, Juha; and Senior Business Consultant and CRM & Klaviyo Guru, Roosa.
• If we believe it’s a good match both ways, we’ll make you an offer.
• Welcome to the Woolman team - ideally already in October!

We look forward to your application and hopefully welcoming you to Woolman!

Woolman started as a small team of Shopify specialists and has grown into one of Europe’s largest Shopify Platinum partners - still building the same way: hands-on, close to the client, and always looking for a better way to do things.

Pay: From £55,000.00 per year

We’ve now made a clear strategic choice to develop this capability further: Klaviyo is one of Woolman’s most important technology partners alongside Shopify.

A business area we want to grow

We’ve already seen strong commercial potential around Klaviyo - both within existing clients and through new ecommerce projects - and now want to build this area more systematically.

Longer term, the goal is to grow Klaviyo into a stronger and more scalable part of Woolman’s business: deepen our expertise, serve more clients, strengthen the Klaviyo partnership and turn recurring client needs into clearer, repeatable and potentially ongoing services.

Your opportunity to shape what comes next

You won’t be one Klaviyo consultant among twenty. You’ll be one of the people owning and shaping this expertise at Woolman - solving demanding client cases, helping colleagues navigate Klaviyo questions and influencing how our services develop.

As the business grows, this role can also become a key senior position in a broader Klaviyo/CRM capability.

This is a permanent role with real ownership and room to influence how Woolman’s Klaviyo business develops.

This role is ideal if you’re at a point in your career where you want to:

• Go deeper into Klaviyo rather than constantly switching between different CRM platforms.
• Work with larger ecommerce brands and genuinely complex CRM environments.
• Own solutions end-to-end instead of focusing only on strategy or execution.
• Become a trusted Klaviyo expert for both clients and colleagues.
• Help shape a growing capability rather than step into something already fully defined., Experience with Shopify, CRM migrations, SMS or multi-market ecommerce is a strong plus. Experience with platforms such as Bloomreach, Voyado or Omnisend can also bring useful perspective.

Most importantly, you’re the kind of expert who wants to understand how and why something works. You investigate before answering, are comfortable saying “I need to verify that”, and enjoy solving complex problems more than simply completing tickets.

What success looks like

In 1 month: You’ve started taking over active client work, learned Woolman’s way of working and begun contributing hands-on to Klaviyo projects.

In 3-6 months: You’re independently owning CRM work across a larger migration project and ongoing clients, and colleagues know they can turn to you with Klaviyo questions.

In 12 months: You’re a trusted Klaviyo expert across Woolman’s client portfolio. The wider team’s Klaviyo capability has grown, and we’ve started turning recurring client needs into clearer and more repeatable services.

The people you’ll work with

You won’t work in an isolated CRM team.

Depending on the client, you’ll collaborate with:

• Lead Consultants, who bring the wider ecommerce and commercial context.
• Technical Architects and developers, who support integrations, custom development and migration work.
• More junior CRM specialists, who you can guide and spar with.
• Klaviyo itself, as an important technology partner and source of product expertise.

This means you can specialise deeply in Klaviyo while still seeing how CRM connects to ecommerce, technology and the wider consumer business around it.

Woolman’s culture is flat and trust-based. There are no layers of managers telling you what to do next - ownership and initiative are expected from day one., Woolman is one of Europe’s largest Shopify Platinum partners, operating across the UK, Nordics and the Netherlands. Our home base is in Jyväskylä, with a team and legal entities spread across the UK, Finland, Sweden and the US.

At the moment, we help around 60 mid-size and larger ecommerce businesses build and grow on Shopify - through replatforming projects and ongoing development. Our own analytics product, Wayfinder Intelligence, started out solving one client’s measurement problem and has grown into a 360° view for Shopify merchants.

We’re a flat, trust-based organization - autonomy and initiative are the norm, not the exception, and we’re still building out our processes as we grow. AI is a big part of how we work across the whole company.