User Acquisition Specialist

At Fenris, our vision is to build lasting and impactful virtual worlds. EVE Vanguard, our upcoming FPS set in the EVE universe, brings that vision to a new audience: we need players who can drop into the fight, connect with squadmates, compete for territory, and help Vanguard thrive as a long-term live game. As part of the Marketing Growth team, the User Acquisition Specialist will support the execution and optimization of paid marketing campaigns that drive new player acquisition and re-engagement for EVE Vanguard. While Vanguard will be your primary focus, you’ll also lend a hand across our wider portfolio, supporting UA campaigns and web journeys for other IPs when priorities call for it. Working closely with Publishing, Data, and Product teams, you’ll help ensure our campaigns are data-driven, efficient, and continuously improving as we grow Vanguard’s player base through launch and beyond. This is a great opportunity for someone who loves working with data, testing new ideas, and seeing measurable impact on a brand-new title, while gaining exposure to some of the most iconic worlds in gaming., * Support the setup, execution, and day-to-day management of user acquisition and reactivation campaigns across paid channels.

• Collaborate with external agencies and partners to deliver strong campaign results, keeping them aligned with Vanguard’s goals and holding them to performance targets.
• Monitor campaign performance and assist with optimization to improve key metrics such as CPI, CPA, ROAS, and retention.
• Prepare performance reports and summarize insights for internal stakeholders.
• Assist in running experiments and implementing improvements across audiences, creatives, bidding strategies, and channels.
• Leverage AI-powered tools to improve campaign efficiency, creative testing, reporting workflows, and insight generation.
• Work with Analytics to ensure accurate tracking and data integrity.
• Collaborate with creative, marketing, and product teams to align campaigns with game updates and business priorities.
• Stay informed about industry trends, platform updates, and emerging AI capabilities in marketing technology.

• Experience in digital marketing, performance marketing, or user acquisition.
• Hands-on experience with at least one major ad platform (Google Ads, Meta Ads Manager, TikTok, Reddit, X, or similar).
• Basic understanding of attribution, tracking, and campaign measurement principles.
• Analytical mindset, comfortable working with performance data, Excel spreadsheets, key marketing metrics (CPI, CPA, ROAS, retention) and web analytics tools (e.g. Google Analytics).
• Experience with (or strong interest in adopting) AI tools to enhance productivity, analysis, and campaign performance.
• Growth mindset with a positive, solutions-oriented approach to testing, learning and performance optimization.
• Clear and effective communicator who can build strong working relationships across teams and translate data insights for different audiences (creative, product, analytics, leadership).
• Detail-oriented, organized, and proactive.
• Experience in gaming, product-led SaaS or mobile app marketing is a plus.

• The inspiring challenge of working on a pioneering, ambitious project with great coworkers.
• An opportunity to learn and grow within an international company.
• A multicultural work environment that encourages growth, creativity, and innovation.
• Free lunches, breakfasts, drinks, and snacks in the studio.
• A family friendly work environment with flexible work hours.
• Employer contributory pension plan.
• Life Insurance.
• Private medical and Dental paid for you and your family.
• Annual Commuting Allowance.
• Monthly Home Working Allowance.
• Annual Fitness Allowance.
• Discretionary quarterly and annual performance sharing plan.

About Fenris Creations

Fenris Creations is an independent video game developer headquartered in Reykjavík, Iceland, with studios in London and Shanghai. Founded in 1997, the studio is renowned for creating deep, player-driven virtual worlds that connect communities across the globe. Fenris Creations rose to international acclaim with the launch of EVE Online in 2003, a groundbreaking MMORPG that redefined emergent gameplay and player-driven storytelling. Since then, the company has continued to push boundaries through ambitious game development, technological innovation and immersive online experiences. At Fenris Creations, we believe great virtual worlds are built through collaboration, curiosity, and courage. We create an environment where respect, open dialogue, and creativity thrive, empowering both our teams and our players to shape meaningful experiences together. Now independently owned once again as of May 2026, Fenris Creations continues its mission to pioneer the future of virtual worlds and online games. Our name draws inspiration from Norse mythology and honors the studio’s very first published game concept, Hættuspilið (“Danger Game”), created in 1997. Join us in building worlds more meaningful than real life.