Senior Insight Analyst

This is a commercially focused analytics role centred around the end-to-end customer journey: from initial lead through to conversion. You’ll analyse how customers interact across channels, identify drop-off points, and deliver actionable insights that directly influence marketing spend, contact strategy, and sales performance; this role blends deep-dive analysis, stakeholder engagement, and real-time performance reporting., * Analyse the customer journey from enquiry/ad response through to conversion

• Deliver sales funnel reporting (conversion rates, drop-offs, engagement trends)
• Evaluate marketing performance & ROI across channels
• Monitor and optimise contact centre performance (sales-focused metrics)
• Identify customer pain points and opportunities to improve CX and conversion
• Translate stakeholder questions into clear analytical outputs and recommendations
• Support real-time decision-making with data-driven insights

• Strong SQL skills
• Proven experience delivering insights in a commercial / customer-focused environment
• Strong stakeholder engagement; proven ability to influence and tell a clear story with data
• Experience analysing funnels, conversions, or marketing performance
• Ability to work in a fast-paced, performance-driven environment

This is an opportunity to join a well-established, customer-focused business with a strong data culture, following an internal promotion within the analytics team; you’ll sit within a high-impact Customer & Commercial Analytics function, working closely with Digital, Marketing, and Contact Centre teams to drive performance through insight!