Digital Analyst (iD App)

The role works closely with the App, Trading, Ecommerce and Data functions to define data requirements, build robust reporting, and deep dive into app behavioural analytics. The analyst will translate complex findings into actionable insights that improve app engagement, conversion, and customer experience.

• We Own It; manage a diverse workload, prioritise effectively, look for process improvements wherever you can find them
• We Put Customers First; user centric thinking in app analytics, ensuring insights reflect real customer behaviour and drive better product outcomes
• We Win Together; play a key role through quality of data and insight in supporting the team as a whole, in order to deliver our numbers

Key Responsibilities: There are 2 main areas for this role:

Analytics Set Up:

• Full ownership of app analytics from defining requirements and deliver full end to end solution for app analytics
• Define analytics requirement needed to analyze AB test / multi-variant test
• Briefing data requirement to BI team, agencies and developers
• Review and gatekeep the deliverables from BI team, agencies and developers
• Ongoing maintenance of App analytics set up to ensure quality data collection and reporting

Insight Delivery:

• Work closely with key stakeholders (app team, online team, trading team) to provide insights (including, but not limited to, customer behaviour, frustrations, commercial impacts) that support app optimization
• Champion analytical tools including Google Analytics, Clarity, Contentsquare, Power BI, Looker studio and others across the business; always looking for best practice and extracting maximum value from the tools we invest in
• Provide analysis for AB test / multi-variant test
• Draw conclusions and provide actionable insights based on analysis
• Provide commercial insights for business updates
• Provide regular reporting and updates on app performance
• Perform routine statistical analysis and ad-hoc queries
• Deliver continuous evaluation of data to drive app improvement and customer satisfaction
• Train and educate wider business users to be able to self-serve online dashboards and analytics tools
• Stay updated on industry trends, emerging technologies, and best practices in digital analytics

Do you have experience in SQL?, * Proficiency in App specific tracking: deep links / SDKs / screen view vs page view

• Understanding in digital tracking and usage of advanced features like user ID and consent mode
• Able to build dashboard using tools like Power BI or Omni
• Commercial knowledge to link in-app behaviour with commercial metrics
• Experience of Firebase, Google Analytics, Contentsquare, Clarity, Optimizely or similar analytics & AB test tools
• Knowledge in Tag Management Systems (e.g., Google Tag Manager), web analytics tools (e.g., Google Analytics, Contentsquare, Looker studio), datalayer and cookies technology, and how to be GDPR compliant in data collection.
• Analytical and able to interpret complex data and have a proven track record of producing insights that influenced business decisions
• Understanding of the marketing funnel and different attribution models
• Understanding of the commercial aspect of the business
• Able to liaise with external partners independently
• Experience working with JIRA or similar systems to manage workflow
• Expert in the use of Microsoft Excel
• Understanding of cloud data management systems and architecture
• Up-to-date knowledge of e-commerce with a passion for exploring and understanding new technologies
• Knowledge of Databricks and SQL query is preferred
• Working knowledge of the telco industry will be a plus

Pulled from the full job description

• Annual leave
• Employee discount

• Company pension, Why join us: We know our people are the secret to our success. That’s why we’re always looking for ways to reward great work. You’ll find a host of benefits designed to work for you, including:

• 25 days of annual leave (plus bank holiday entitlement) and a competitive pension scheme
• Life Assurance
• Fantastic colleague discounts on Tech with Currys and iD Mobile
• Hybrid working (with an expectation to meet in person 2-4 times per month)

Join our team and we’ll be with you every step of the way, helping you develop the career you want with new opportunities, on-going training and skills for life. Not only can you shape your own future, but you can help take charge of ours too. As the biggest recycler and repairer of tech in the UK, we’re in a position to make a real impact on people and the planet.

We’re iD Mobile, one of the UK’s leading mobile virtual network operators. We launched in May 2015 and have over 2.5 million Pay Monthly customers. We’re pretty sure our success has a lot to do with our wide range of feature-packed plans. We offer everything from super-value Pay-as-you-go and SIM-only deals, right up to the latest smartphones from the big-name manufacturers. We’re delighted about our success so far and have very ambitious plans for the future.

iD Mobile is an exciting place to work. We’re a relatively young and dynamic start-up, and we value innovation, imagination, and creativity. If you’ve got a great idea, we’ll help you run with it. We’re passionate about finding new ways to address our customers’ needs. We’re a little different to other start-ups, though, because we’re part of Currys PLC, Europe’s leading electrical and mobile retailer. So, while iD Mobile has only been going for a few years, we’re part of a much bigger family.